He’s back, and in a big way! After a multi-year hiatus, B&G Foods is introducing a new generation of consumers …
Old Is New Again, for Both Green Vegetables and an Iconic Green Mascot
05 Thursday Jan 2017
Category Archives: Chapter 12: Developing New Products
Now Re-Entering the Pizza Wars Battlefield: Pan Pizza from Papa John’s
30 Wednesday Nov 2016
Posted in Chapter 12: Developing New Products
When Papa John’s got started in 1984, it sold a single crust style: hand-tossed. That version is generally what the …
A Funny Looking Car, Advertising through a Funny Channel: Working with The Onion to Introduce the Elio
10 Thursday Nov 2016
When you have come up with a radically new idea for a car, you need to take a radically new …
The Regular, Ongoing Shifts to McDonald’s Menus
20 Tuesday Sep 2016
Menu changes often seem to come with great fanfare, as companies seek to gain publicity for their latest and greatest …
Filling Up Facebook Live by Purchasing Content from Internet Sensations
30 Tuesday Aug 2016
The Facebook Live offering is just what its name promises: Rather than posting prefilmed, edited, or professionally produced videos on …
Chocolate and Peanut Butter and Peanut Butter Pieces, They All Go Great Together: A Rapid New Product Development and Brand Combination by Reese’s
12 Tuesday Jul 2016
Posted in Chapter 12: Developing New Products
When companies introduce new products, they often are responding to consumer demands as they have emerged over time, such that …
Television Everlasting: The Revival of Cancelled Shows for Modern Audiences
15 Wednesday Jun 2016
There are a lot of shows currently airing on television that sound a lot like the shows that were airing …
Hot Dog! Adding Another Flame-Grilled Favorite to Burger King’s Menu
01 Friday Apr 2016
Posted in Chapter 12: Developing New Products
Rather than cutting-edge, Burger King is going old-school with its latest product offering. Although the new menu item is completely …
Mattel’s New Toys Suggest Where It Is Willing to Go for Kids: Bugs in a Car, Barbies Who Talk
08 Tuesday Mar 2016
Try not to get grossed out, but Mattel’s new Bug Racer toy relies on a live cricket to work. That …
The Premium Soda Market, As Interpreted and Targeted by Pepsi
11 Monday Jan 2016
Posted in Chapter 12: Developing New Products
With the assertion that, despite some sales declines, people still love their carbonated beverages—whether they call them sodas, colas, pop, …
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