Try not to get grossed out, but Mattel’s new Bug Racer toy relies on a live cricket to work. That …
Mattel’s New Toys Suggest Where It Is Willing to Go for Kids: Bugs in a Car, Barbies Who Talk
08 Tuesday Mar 2016
Category Archives: Chapter 12: Developing New Products
The Premium Soda Market, As Interpreted and Targeted by Pepsi
11 Monday Jan 2016
Posted in Chapter 12: Developing New Products
With the assertion that, despite some sales declines, people still love their carbonated beverages—whether they call them sodas, colas, pop, …
Shaking Up an Industry: The Benefits and Challenges for T-Mobile, Customers, and Competitors
26 Monday Oct 2015
Posted in Chapter 12: Developing New Products
Just a couple of years ago, T-Mobile ranked pretty low in the wireless market competitive hierarchy, easily outpaced by Verizon, …
There Is No Single Best Source for a Good Idea: The Varying Inputs to Fast Food Menus
20 Tuesday Oct 2015
The fast food market is huge, but it is also incredibly competitive. New entrants are rapidly expanding the group of …
Burger Wars in India: Fast Food Chains Are Finding Creative Ways to Enter a No-Beef Market
02 Thursday Jul 2015
In the Hindu religion, the predominant belief system in India, cows are sacred, and eating beef is strictly forbidden. This …
The Biggest New Startup in the World Wants to Be Your Friend: The Growth of Xiaomi
22 Friday May 2015
You may not have heard of Xiaomi yet, but that is likely to change soon. Already the fifth-largest smartphone maker …
Long Lines for a Luxury Item? Apple’s Release Plan for the Apple Watch
01 Friday May 2015
The pricing plan for the Apple Watch, released prior to the actual product launch, indicates that the company is taking …
Leaving Drawings in the Drawing Room: How Disney Is Leveraging Its Inventory of Animated Films for Live-Action Success
27 Monday Apr 2015
While its partner company Pixar continues to break new ground in animated movies, Walt Disney Pictures is taking a different …
Charging Up Without the Wires: IKEA’s New Product Line Innovations
07 Tuesday Apr 2015
With its new “Home Smart” line of furniture, IKEA is showing its own smarts. The range of desks, lamps, and …
How FreshDirect Uses Data Analytics to Grow and Developed Specialized Customer Solutions
12 Thursday Mar 2015
FreshDirect started out in Manhattan in 2002. When it decided to expand its operations, it has a lot of options. …