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Instant Starbucks coffee—isn’t that an oxymoron? Not if the coffee giant can introduce its latest product properly. Caffeine addicts worldwide …
Starbucks in Just Seconds
01 Thursday Oct 2009
Category Archives: Chapter 14: Pricing Concepts for Establishing Value
Banned in Boston?
15 Saturday Aug 2009
It may be hard to believe, but a single mom from Framingham, MA has been banned by the two largest …
Just a Regular, Ol’ Pair of Blue Jeans
06 Thursday Aug 2009
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Denim jeans are a huge industry that customers covet—nothing new there. Jeans sales increased 17 percent last year—again, nothing too …
P&G Moves Down Market with “Tide Basic”
06 Thursday Aug 2009
With its value-added cleaning abilities and color agents, Tide detergent has long enjoyed a reputation as an innovative, high-end brand …
Is It Time for a New Nickname for Whole Foods?
02 Sunday Aug 2009
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Whole Foods, which sells premium grocery items, has suffered from a nickname that mocks its high prices: Whole Paycheck. As …
A Beer Drinker’s Dream: New Packaging Innovations
30 Thursday Jul 2009
Instead of creating new products, some companies rely on package innovations to attract consumer attention. Customers see the new packaging …
A Transformation at eBay
28 Thursday May 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management
In the 1990s and early 2000s, eBay led the e-commerce pack. With its communities of buyers and sellers, engaging in …
Social Media
02 Saturday May 2009
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Whereas in the past, marketing interrupted consumers, today it may be turning into something that consumers want. With their ability …
Changing the Laundry Routine
01 Friday May 2009
Prices on Premium Sports Seating
30 Thursday Apr 2009
When the new $1.5 billion New York Yankees Stadium opened at the start of baseball season, it already sold 85 …
Grewal Levy Marketing News 