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The data that retailers can gather using modern tools and technical capabilities enable firms like Walmart, Target, Wet Seal, and …
Data Analytics: The Science of Retail Marketing
07 Thursday Jan 2010
Category Archives: Chapter 18: Integrated Marketing Communications
Time to Watch, but No Time to Prepare Food
15 Tuesday Dec 2009
Sanitizing Is Cool
15 Sunday Nov 2009
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There was no bigger medical story in 2009 than the swine flu pandemic. International fears stranded travelers who had symptoms, …
Making Money Off of All Those Tweets
25 Sunday Oct 2009
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Mentioning the word “tweeting” used to mean you were talking about birds. Not anymore. Twitter has helped revolutionize how information …
Full Disclosure Advertising
20 Tuesday Oct 2009
Product placement has become increasingly more popular for television networks as traditional commercial advertising revenues continue to decline. If viewers …
With Just a Click, Spend $560,000
20 Tuesday Oct 2009
The latest incarnation of the Faberge brand strives hard to reawaken the sense of mystery and drama created by the …
Alice Takes Care of Everyone
07 Wednesday Oct 2009
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alice, CPG, e-commerce, online, p&g
The name is meant to evoke a responsible household manager, someone who never lets you run out of toilet paper. …
Product Placement on HSN
28 Monday Sep 2009
If a network’s entire programming menu features commercial messages, it can be hard to work in traditional ads, so HSN, …
Getting Going with Groupon
14 Friday Aug 2009
Deeply discounted products or services often cause retailers to lose money. But if these promotions accomplish other strategic goals, such …
Social Media to the Rescue!
04 Tuesday Aug 2009
The sometimes silly world of social media may not seem like a popular hangout for corporate executives, but renowned companies …
Grewal Levy Marketing News 