For Meta, being at the forefront of pretty much every technology trend is central to its identity and competitive advantage. …
What’s the Status of Meta’s Artificial Intelligence?
30 Tuesday Dec 2025
Category Archives: Chapter 19: Advertising, Public Relations and Sales Promotions
The AI Threats Altering Advertising Industry Practices
11 Tuesday Nov 2025
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From technology to customer service, manufacturing to retail, it seems that no industry is immune from the effects of artificial …
Flying High: Alaska Airlines Partners With Google’s Meridian
04 Tuesday Nov 2025
There might have been a point in time when gauging the success of an advertising campaign was relatively straightforward: A …
Positively PET, or Positively Misleading? The Plastic Industry Launches a Marketing Campaign
19 Thursday Jun 2025
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PET, plastic, PR, Reputation
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Members of the National Association for PET Container Resources (NAPCOR) include scores of plastics and petrochemical companies, including multinational giants …
Must See TV Partnerships: The White Lotus Opportunity for Luxury Brands
03 Tuesday Jun 2025
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Equal parts funny, dramatic, and luxe, the third season of The White Lotus premiered to rave reviews and millions of viewers. But …
White Stripes, On and Off the Field: Patrick Mahomes as the Face of Adidas
28 Tuesday Jan 2025
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After he led the Kansas City Chiefs to another Super Bowl victory, NFL quarterback Patrick Mahomes dominated headlines. He simultaneously …
The Digital Divide: How Starbucks Uses Surveillance Pricing
26 Tuesday Nov 2024
The three best feelings in the world: finding something that you thought you lost, seeing someone that you love, and …
Do Not Pass Go: U.S. Government Challenges Advertisement Monopolies
21 Thursday Nov 2024
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Ads feel inescapable. Signing on to a streaming platform usually means signing up to see a glut of ads, especially …
What a Way to Make a Livin’: Dolly Parton Releases a Kitchenware Collection With Dollar General
10 Thursday Oct 2024
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Already a music icon, lauded philanthropist, LGBT advocate, and social media star, Dolly Parton can add another entry to her …
Cleaning Up Its Act: Shein Addresses Fast Fashion Waste
27 Tuesday Aug 2024
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Cheaper than stores and trendier than Amazon, fast fashion has plenty of benefits. The world’s largest fast fashion retailer Shein …
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