• Dhruv Grewal
  • Michael Levy
  • Podcast
  • Videos
  • Digital
  • Newsletters

Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: Amazon

Gallery

A Price Cut or a Competitive Marketing Tactic? Amazon’s Price Drop at Whole Foods Is Both

12 Thursday Oct 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 15: Strategic Pricing Concepts

≈ Leave a comment

Tags

Amazon, Marketing Strategy, Strategic Pricing, Whole Foods

When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …

Continue reading →

Gallery

“If You Win on Amazon, You Win, Period”: The Marketing Revolution Sparked by Amazon’s Complete Dominance

06 Wednesday Sep 2017

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

Amazon, Marketing Strategy, Omnichannel Marketing, Retailing

Because Amazon is basically in charge of everything, we would be remiss if we failed to acknowledge its effects on …

Continue reading →

Gallery

What’s the Deal with Whole Foods and Amazon?

17 Thursday Aug 2017

Posted by grewallevymarketingnews in Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

Amazon, Multichannel Marketing, Retailing, Whole Foods

Amazon.com has redefined all aspects of the retail market. The e-commerce giant’s online presence has forced many brick-and-mortar stores to …

Continue reading →

Gallery

The Third-Party Effect: How Amazon’s Model Has Prompted a New Manufacturer–Retailer Relationship

28 Friday Jul 2017

Posted by grewallevymarketingnews in Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

Amazon, Nike, Supply Chain Management

Once upon a time, popular brand manufacturers held great sway over their physical retail partners. They could insist on certain …

Continue reading →

Gallery

Amazon and Cars

06 Thursday Oct 2016

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

≈ Leave a comment

Tags

Amazon, Hyundai, marketing strategies

Amazon sells virtually everything. Why not cars? In several experimental moves, the retailing powerhouse appears to be poised to expand …

Continue reading →

Gallery

A Real-World Pricing Experiment by Amazon

02 Tuesday Aug 2016

Posted by grewallevymarketingnews in Chapter 15: Strategic Pricing Concepts

≈ Leave a comment

Tags

Amazon, Strategic Pricing

When a company has access to as much data as Amazon does, it can conduct some interesting experiments with little …

Continue reading →

Gallery

The Publishing Wars, the Final Chapter: Apple Conspired to Raise Prices on eBooks

24 Thursday Mar 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value

≈ Leave a comment

Tags

Amazon, apple, ebooks, establishing value, Marketing Ethics, Pricing Concepts

If you look back in the archives of our abstracts on this site, you can find several previous summaries of …

Continue reading →

Gallery

What Is Love? Getting Beyond Likes to Ensure True Customer Relationships

12 Monday Oct 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications

≈ Leave a comment

Tags

Amazon, consumer behavior, crm, Integrated Marketing Communication

When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …

Continue reading →

Gallery

Product, Delivery, and Service, All in One Place: The Future of Home Services Markets

16 Thursday Jul 2015

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

≈ Leave a comment

Tags

Amazon, Google +, Home services, services

Approximately 85 million customers buy items from Amazon that require some sort of installation or construction, from large screen televisions …

Continue reading →

Gallery

As the Pages Turn: The Dramatic Developments in Publishing and Book Sales

20 Sunday Jul 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 16: Supply Chain Management

≈ Leave a comment

Tags

Amazon, ebooks, Gamefly, kindle, netflix, Oyster, Scribd, Simon and Schuster

Who knew that the cultured world of literary publishing could start to look so much like a soap opera, filled …

Continue reading →

← Older posts
Newer posts →

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blog Stats

  • 353,320 views

Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

Tags

advertising AI Amazon Analytics apple Artificial Intelligence B2B Marketing brand branding China coca cola Conscious Marketing consumer behavior data Developing New Products Disney ethics Facebook fashion food global global marketing Google + green health india Integrated Marketing Communication integrated marketing communications luxury Macy's marketing Marketing Environment Marketing Ethics Marketing Research marketing strategies Marketing Strategy Marketing Tidbit mcdonalds mobile mobile commerce Mobile Marketing Multichannel Marketing netflix New Product Development Nike Overview of Marketing p&g Packaging Positioning pricing Pricing Concepts Private label Product Branding Public Relations rebranding repositioning retailers Retailing sales management segmentation services Social and Mobile Marketing social media Starbucks Strategic Pricing supply chain Supply Chain Management sustainability Target targeting technology twitter Walmart Whole Foods Youtube

Blog at WordPress.com.

  • Subscribe Subscribed
    • Grewal Levy Marketing News
    • Join 546 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Grewal Levy Marketing News
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...