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Tag Archives: books

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Well Read: Assouline Makes Luxury Books

01 Tuesday Jul 2025

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning

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assouline, books, luxury, price, status

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If, as the old saying goes, “money talks and wealth whispers,” then what are the books published by Assouline doing? …

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Every Trick in the Book: Exploring the Success of BookTok

13 Tuesday Aug 2024

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing

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authors, books, Influencers, TikTok

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A lot of influencer marketing comes from people engaged with topics of broad interest, like fashion, travel, cosmetics, fitness, and …

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Making Sure that the Classics Stay in Style—or At Least in Print

08 Thursday Jun 2023

Posted by grewallevymarketingnews in Chapter 02: Developing Marketing Strategies

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books, marketing, Open Road, Re-Discovery Lit

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Classic writing transcends time. Novels written centuries ago still have resonance for readers; memoirs can provide compelling insights into how …

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Independent Bookstores Find Renewed Success After the Pandemic

04 Saturday Mar 2023

Posted by grewallevymarketingnews in Chapter 06: Consumer Behavior, Uncategorized

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books, Bookstores, consumer behavior, Independent

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In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …

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Scaring Stephen King with e-Books

14 Saturday Nov 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 16: Supply Chain Management

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Amazon, books, ebook, ereader, kindle, stephen king

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A new hardcover book by a favorite author can be an exciting thing for a fan to find in the …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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