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Which brand is worth more, IBM or Apple? Well, no one is really sure, so the answer really depends on …
Brand Wars: We’re Number 1! Wait, We’re Number 1!
11 Saturday Aug 2012
Tag Archives: branding
Extending Private Labels to Beer
17 Thursday Feb 2011
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Private-label products sold by food, drug, and mass merchandise retailers have enjoyed a 2 percent increase in sales recently, even …
Reality or Not?
19 Wednesday Jan 2011
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It started with The Real World. Then Jersey Shore. And now Skins. MTV has a long history of ruffling feathers …
The Globalization of a Chinese Brand
18 Tuesday Jan 2011
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When faced with sales declines in a domestic market, what is a company to do but expand globally? Sales by …
Making Olive Oil into a Miracle Product
05 Sunday Dec 2010
Olive oil has long been popular with foodies and gourmets, but in more recent years, it has moved beyond specialty …
Can Toys Make It?
01 Friday Oct 2010
Exclusive toy retailer F.A.O. Schwarz was known for over a century for its exclusive, high-end toys. Stuffed giraffes stood tall …
An Olympic Polo Branding Strategy
11 Saturday Jul 2009
Polo Ralph Lauren has long enjoyed a prestigious brand image, and its most recent branding strategy continues that effect through …
Catching the Consumer’s Eye
26 Thursday Mar 2009
Posted in Chapter 02: Developing Marketing Strategies, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions
For those who find themselves on their weekly, or even daily, grocery store excursion, the sight of familiar labels and …
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