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Tag Archives: ethics

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The Other Victims of the Wiretapping Scandal? Microsoft, Apple, Google, Facebook, YouTube….

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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Tags

AOL, apple, ethics, Facebook, Google +, Microsoft, NSA, PalTalk, Skype, Wiretapping, Yahoo, Youtube

In early June 2013, The Washington Post published a confirmed report that the U.S. National Security Administration (NSA) had wiretapped …

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Is Breaking the Glass Ceiling Also Breaking Apart Modern Marriages?

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning

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ethics, Gender Differences, Glass Ceiling, Marketing Environment, Marriage

For several decades, studies have shown that women outperform men scholastically, earning higher grades on average and graduating from both …

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Is It Blocking Spam, or Is It Censorship?

24 Thursday Jan 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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ethics, Government, Legislation, marketing, social media, Spam

The international consensus is clear on some points: Spam is a problem. Beyond the annoyance factor, spam can reduce productivity, …

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Technical Foul or Just Part of the Game? Executives’ Uses of Corporate Perks in the Modern Era

22 Tuesday Jan 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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coca cola, ethics, marketing

Access to the corporate jet is perhaps the last big status symbol available to successful executives. That, and maybe investing …

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Paying for Past Bribes: Pfizer’s International Struggles

26 Wednesday Sep 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 20: Personal Selling and Sales Management

≈ 1 Comment

Tags

Bribe, ethics, marketing, Pfizer

The recent $45 million settlement of bribery charges against the pharmaceutical firm Pfizer shows just how challenging it can be …

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Market Research or Spying on Customers: Where Is the Line?

24 Monday Sep 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 10: Marketing Research

≈ 5 Comments

Tags

ethics, market research, Target

Where do you go to buy paper towels? How about a new shirt? What kind of store do you visit …

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BMW’s Mini Olympic Rule Bending

14 Friday Sep 2012

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

≈ 3 Comments

Tags

BMW, ethics, london, marketing, olympics

The Olympic Games maintains stringent standards, not just about which athletes are qualified to compete, but also with regard to …

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Some Sketchy Statistics in Skechers’ Advertising

20 Monday Aug 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ 4 Comments

Tags

ethics, marketing, Skechers, truth in advertising

Kim Kardashian said it, but should consumers believe it? Skechers USA long claimed that its Shape-Up shoes would increase muscle …

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The Costs of Waxing: Price Discrimination or Fair Determination of Pricing?

16 Thursday Aug 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 15: Strategic Pricing Concepts

≈ 2 Comments

Tags

ethics, gender discrimination, marketing, New York, price discrimination, pricing, salon

New York City has a strict law against gender-pricing discrimination, but a man and a woman visiting a salon for …

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Google’s Ethical Crisis in China

13 Monday Aug 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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Tags

China, ethics, global, Google +, internet, marketing, services

Google has struggled with balancing its motto (“Don’t be evil”), purpose (to provide access to information), and goal (a global …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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