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Grewal Levy Marketing News

Tag Archives: Google +

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The Future of Mobile Privacy: There Isn’t Any

05 Tuesday Nov 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior

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Drawbridge, Google +, Mobile Privacy, social media

Cookies, those controversial electronic bookmarks that tell advertisers how consumers browse their sites, might not be controversial for much longer. …

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The Other Victims of the Wiretapping Scandal? Microsoft, Apple, Google, Facebook, YouTube….

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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AOL, apple, ethics, Facebook, Google +, Microsoft, NSA, PalTalk, Skype, Wiretapping, Yahoo, Youtube

In early June 2013, The Washington Post published a confirmed report that the U.S. National Security Administration (NSA) had wiretapped …

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The Generation Gap, Yet Again: When Older Marketers Address Younger Consumers, in All the Wrong Places

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 18: Integrated Marketing Communications

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advertising, Beauty Products, Facebook, Forrester Research, Google +, integrated marketing communications, marketing, Marketing Environment, Millenials, segmentation

For marketing executives, choices about where and how much to spend to appeal to consumers should depend mainly on a …

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Apple’s Smart Watch: (Maybe) Coming Soon, but No One Is Talking for Now

25 Monday Mar 2013

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 12: Developing New Products

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apple, Google +, Marketing Research, New Product Development, Smartwatch

Does Apple have the technology to make a curved glass watch, filled with smart technology? For now, there is no …

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A Space Age Fantasy? Not Quite, but Different Enough: The Future of Shopping

17 Saturday Nov 2012

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 03: Social and Mobile Marketing, Chapter 09: Segmentation, Targeting and Positioning

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best buy, fedex, Google +, marketing, office depot, Smartphones, social media, ups

Smartphones everywhere. Social media that keep spreading. And consumers chomping at the bit for the next big technology offer. All …

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Google’s Search for Product Success

20 Thursday Sep 2012

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products

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Google +, marketing, New Product Development, Nexus Q

The Nexus Q, Google’s attempt to develop a product to stream media, certainly looks cool: a black orb with a …

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Google’s Ethical Crisis in China

13 Monday Aug 2012

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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China, ethics, global, Google +, internet, marketing, services

Google has struggled with balancing its motto (“Don’t be evil”), purpose (to provide access to information), and goal (a global …

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Game On at Google+

06 Tuesday Sep 2011

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 18: Integrated Marketing Communications

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Facebook, Google +, social gaming

Google’s new social network, Google+, only launched a few weeks ago, but it already is affecting the social media and …

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Netflix, Amazon and Google Battle for Content

01 Thursday Sep 2011

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Amazon, cable, Google +, Internet TV, netflix, TV

Few viewers limit themselves to televisions to get access to television shows anymore. But as more and more consumers tune …

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Blog Stats

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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