Corporate social responsibility has been a buzzword for both companies and consumers. A company that is socially responsible is devoted …
Corporate Responsibility versus Sustainability
14 Sunday Feb 2010
Tag Archives: green
Corporate Responsibility versus Sustainability
13 Saturday Feb 2010
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Corporate social responsibility has been a buzzword for both companies and consumers. A company that is socially responsible is devoted …
Is It Time for a New Nickname for Whole Foods?
02 Sunday Aug 2009
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Whole Foods, which sells premium grocery items, has suffered from a nickname that mocks its high prices: Whole Paycheck. As …
Preventing Deforestation Through Supply Chains
30 Thursday Jul 2009
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“Slaughtering the Amazon.” This provocative claim ran as the title of a recent Greenpeace report that claims that every eight …
Luxury Brands Care Too
29 Wednesday Jul 2009
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According to a 2007 study by the World Wildlife Foundation, luxury goods businesses were the most out of touch with …
Walmart’s Sustainability Labeling
18 Saturday Jul 2009
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The influence of Walmart has long been acknowledged; as the world’s largest retailer, it can even drive suppliers to focus …
Water: Tap Versus Bottled
11 Saturday Jul 2009
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bottled water, green, labeling, sustainable, tap water, water
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It has been a marketer’s dream: Take a free, natural resource from easily accessible sources, package it, and sell it …
Package Reduction Initiatives
04 Saturday Apr 2009
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In its latest initiative to reduce the amount of packaging used for its products, Tesco is allowing customers to remove …
Is Tesco the Next Wal-Mart?
05 Sunday Aug 2007
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Tesco, theUnited Kingdom’s largest retailer, is planning to open the first of hundreds of stores in the United States in …
Food Marketing Goes Healthy
18 Wednesday Jul 2007
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The “green” trend seems to be expanding into all industries. Marketers focus on the health value of foods, and consumers …
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