09 Friday Jun 2017
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The Tribeca Film Festival features cutting-edge documentaries and independent narrative films, along with big stars and the promise of massive …
07 Thursday Apr 2016
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Most marketing communications and advertising campaigns start with an idea, then choose the appropriate channel to share it. In a …
24 Tuesday Nov 2015
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In North America, spectator sports represent a nearly $64 billion market. Some of that revenue comes from ticket sales to …
21 Friday Nov 2014
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According to recommendations from a panel of marketing experts, if companies want their communications to resonate and stick with modern …
26 Monday Aug 2013
Tags
advertising, Beauty Products, Facebook, Forrester Research, Google +, integrated marketing communications, marketing, Marketing Environment, Millenials, segmentation
For marketing executives, choices about where and how much to spend to appeal to consumers should depend mainly on a …
28 Thursday Mar 2013
Tags
crowdsourcing, Facebook, Flavor Contest, integrated marketing communications, Lay's, New Product Development
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When Lay’s decided to introduce a new chip flavor in its U.S. market, it planned to turn to the crowds, …
01 Thursday Nov 2012
Tags
integrated marketing communications, Marketing Environment, Nine West, Positioning, segmentation, Web Channel
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Imagine a channel on which you could watch the following shows: You’ve Been Prom’d, which describes the makeovers of high …
21 Tuesday Aug 2012
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What do Visa, the Olympics, and Facebook all have in common? The answer is “Cheer”—Visa’s new social media campaign, which …
Grewal Levy Marketing News 