So imagine (it likely won’t be hard) that for some reason (say, a global pandemic), your thrilling, carefully detailed, highly …
Won’t You Visit Your Neighbor? Staycations and Travel Services in the Pandemic
22 Thursday Oct 2020
Tag Archives: marketing strategies
NASCAR Personas: Getting Winners into the Public’s Eyes and Hearts
13 Thursday Dec 2018
Fans of NASCAR, watching races from the grandstands or at home, have little opportunity to see the actual faces of …
Creating a Market for a New Segment: How Worthy Establishes the Value of Its Services for Divorced People
14 Wednesday Feb 2018
Conventional segmentation strategies might distinguish singles from families. But the auction site Worthy goes a step further, specifically targeting people …
Starting at Zero: Reconsidering an Old Technique for Defining Marketing Budgets
19 Monday Jun 2017
When companies establish their annual marketing budget for the coming year, they often look at their most recent past budget. …
“Vile and Amazing”: How a Taco that Consumers Despise and Also Cannot Get Enough of Gives Jack in the Box a Sustainable Advantage
23 Monday Jan 2017
We all know that fast food is not the healthiest choice, and yet most consumers rely on these options at …
Innovator, Leader, Risk Taker … Girl Scout?
11 Wednesday Jan 2017
In an effort to combat declining membership levels, the Girl Scouts of America is making bold changes to its image …
A High-End Grocer on the South Side: Whole Foods’ Expansion Plans for Lower Income Neighborhoods
16 Wednesday Nov 2016
After a few years of remarkable growth and profits, the momentum for Whole Foods has slowed a bit, such that …
Amazon and Cars
06 Thursday Oct 2016
Amazon sells virtually everything. Why not cars? In several experimental moves, the retailing powerhouse appears to be poised to expand …
Growing By Leaps, Bounds, Jumps, and Runs: How Sketchers Is Dominating the Sneaker Market
28 Thursday Jan 2016
How has Sketchers—the little brand with the cool logo—posted such massive recent growth, such that it is striking fear in …
When the Weekend Doesn’t Work: Why Kate Spade Is Shuttering its Saturday Brand
12 Tuesday May 2015
Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …
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