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Tag Archives: mcdonalds

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A Key Motivation for Waking Teens Early on Weekends Disappears: McDonald’s Hints at Breakfast All Day

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 10: Marketing Research, Chapter 12: Developing New Products

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breakfast, Marketing Research, mcdonalds, Teens

Once upon a time, McDonald’s did not offer any breakfast: no pancakes, no links, no nothing. Then in 1973, it …

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Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 14: Pricing Concepts for Establishing Value

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Economic Recovery, marketing, mcdonalds, pricing, Proctor & Gamble, value

Value at a Premium Price: Moving Consumers Away from a View of Cheap as Valuable Value, as defined by the …

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Chez Coudreaut: McDonald’s Latest Dining Initiative

01 Monday Mar 2010

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products

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mcdonalds, QSR, restaurant

McDonald’s—the place for cheap, fast food that will fill a stomach but not necessarily please taste buds. That’s long been …

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Is Starbucks Getting too Promotional?

12 Thursday Feb 2009

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value

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Dunkin Donuts, mccafe, mcdonalds, oatmeal, premium price, promotional, recession, Starbucks

Starbucks is making changes to its strategy during the recession. Howard Schultz, the CEO, reunited with the company about a …

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McDonald’s (New?) Strategy

12 Monday Jan 2009

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 02: Developing Marketing Strategies, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product

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coffee, mccafe, mcdonalds, Starbucks, strategy

McDonald’s has gone through its share of ups and downs over the decades, but in 2008, it was only one …

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Wal-Mart Makes Nice; Wal-Mart Makes Very Nice!

07 Saturday Apr 2007

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 17: Retailing and Multichannel Marketing, Chapter 20: Personal Selling and Sales Management

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employees, green, mcdonalds, sustainability, Walmart, zero waste

Environmentalism, fitness, and healthy lifestyles once seemed a luxury that only the upper middle class could afford. Wal-Mart, the world’s …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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