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What is Barbie’s secret really? That is, what made “The Barbie Movie” so successful that it surpassed the $1 billion …
Let’s Go Party: The Barbie Movie as a Branding Phenomenon
01 Tuesday Aug 2023
Tag Archives: Overview of Marketing
Finding and Defining Value on YouTube: A Marketing Perspective
06 Tuesday Jun 2023
Posted in Chapter 01: Overview of Marketing
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When you, along with 150 million other subscribers, watch a Jimmy Donaldson video—sorry, we mean a MrBeast stunt—you are helping …
The Biggest Warehouses in the Country Are Completely Full
17 Wednesday Aug 2022
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Probably no one ever thought that any member of a working supply chain would look back at the challenges and …
Identifying the True Value of Products and Pricing Them Accordingly
17 Tuesday May 2022
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The prices of consumer products generally are based on the costs required to produce them, plus some margin so that …
It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local
16 Friday Oct 2020
Tags
Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing
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There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …
How FedEx Is Relying on a Marketing Executive to Redesign and Optimize Its Operations
07 Thursday May 2020
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Marketing can benefit all aspects of a company, as recent developments at FedEx make clear. Led primarily by an executive, …
Marketing Your TikTok Account by … Sleeping?
29 Wednesday Apr 2020
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Although a lot of the examples we use in these abstracts refer to companies conducting marketing campaigns for their products, …
A Lipstick Option for Those Who Dream of a Hermes Bag
03 Tuesday Mar 2020
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The ultra-luxury brand Hermès is known primarily for its extremely high priced handbags and scarves, luxury items that, by design, …
Making a Family Business More Valuable by Addressing Gender Inequality in the Coffee Market
20 Tuesday Feb 2018
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Worldwide, the coffee supply chain is dominated by women—not that most marketing in this industry would indicate that. Rather than …
Putting Plated on the Shelf: The Acquisition of a Meal-Kit Service by Albertsons
27 Friday Oct 2017
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Meal kits have become a prominent consumption channel, offering consumers the convenience of prepackaged portions and recipes, often delivered to …
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