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Tag Archives: privacy

U.K. Government Explores the Use of Emissions Zones and Surveillance Technology

18 Tuesday Mar 2025

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior, Marketing Tidbits

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data, Government, nhs, privacy

London’s government appears determined to lower emissions; it also appears strapped for cash. The global capitol introduced an ultra-low emission zone plan in 2019, which imposed a daily fee on polluting vehicles (gas cars built before 2006, diesel engines built before 2015) that came into central London. By 2023, the fees applied throughout Greater London. The goal was to lower the emissions created in the city and encourage greater uses of more sustainable transportation options. Building on these efforts, London’s mayor Sadiq Khan recently suggested adding surveillance systems and monitors throughout the city, to track cars as they entered the ultra-low emission zones. At the same time, the national government reportedly is considering monetizing satellite surveillance technology that could be used to track the vehicles. Seeking these alternative sources of revenue seems critical; efforts to encourage consumers to switch to electric cars promise to eliminate approximately 25 billion pounds worth of revenue that the country currently earns from fuel taxes. Yet shifting the burden to consumers raises some legitimate questions too. The emission plan arguably affects working-class people disproportionately and detrimentally. As the cost of living in London has risen to untenable levels, they have fled to more remote areas, which offer relatively fewer public transportation options. Other challenges to the policies raise questions about their efficacy; an Imperial College London study suggested that the emission zones actually had little effect on air quality, at least in the months following their implementation. Lawmakers must come together quickly, to weigh policy options that will balance fiscal goals with public interest.

Sources: Phillip Inman, “If You Let Google Have Your Data, Why Not the NHS?” The Guardian, October 19, 2024; “The Ultra-Low Emission Zone for London,” London Assembly

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Opting In to App Tracking: Does Apple’s Latest Update Represent Privacy Support or Competitive Suppression?

03 Thursday Jun 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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apple, Mobile Privacy, privacy, Social and Mobile Marketing

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When they update their systems to iOS 14.5, Apple iPhone and iPad users will begin encountering a new pop-up message …

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Trying to Give Consumers More Control by Making Privacy Clearer: Apple’s App Privacy Initiative

18 Thursday Mar 2021

Posted by grewallevymarketingnews in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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apple, Marketing Ethics, privacy, Social and Mobile Marketing

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Descriptions of Apple’s new privacy labels almost invariably make the comparison with nutrition labels on packaged food, and understandably. In …

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Establishing the Need-to-Know Guidelines for Privacy: Google Makes a Judgment Call

30 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 12: Developing New Products

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data, Google +, online privacy, privacy

When Alphabet Inc. launched its Google+ social network, it was hoping to introduce a new service that would compete effectively …

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Drones in the Sky, Questions on the Ground

18 Thursday Oct 2018

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products

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construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography

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As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …

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The Potential for Legislation to Deal with Big Data and Its Breaches

13 Friday Feb 2015

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment

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Big Data, data breaches, Legislation, Marketing Environment, privacy

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Two pieces of potential federal legislation would regulate how marketers can use consumer data, as well as establish their responsibilities …

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Congressional Hearings About Loyalty—But Not to the Country: The Ethical Considerations Surrounding Modern Loyalty Programs

19 Sunday Jan 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research

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Congressional Hearings, Data Gathering, Loyalty Programs, privacy

Loyalty programs are so ubiquitous, spanning so many industries, that they may seem unquestionable. But recent hearings held by the …

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Targeted Advertising Based on Your Web Activity

21 Thursday Jun 2007

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising online, internet privacy, privacy, Tacado, targeted advertising

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The return on online advertising investments continues to increase as behavioral advertisement companies, like Tacoda, offer more accurate placements of …

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Do I Deserve to Be Loved? Who’s Asking?

15 Friday Jun 2007

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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ethics, privacy, survey, Target

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Surveys often provide feedback about product performance, consumer likes and dislikes, and levels of satisfaction. But the companies that build …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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