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Tag Archives: Retailing

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Why Shopping Will Never Be the Same

29 Thursday Nov 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

≈ 4 Comments

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Marketing Environment, online shopping, Retailing

Retail experts believe that the current retail environment will change dramatically in the next 5-10  years. With the “convergence of …

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Firms Take Online Reviews to Heart

25 Sunday Nov 2012

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

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L.L. Been, online reviews, Retailing, services

Earlier this year, L.L. Bean Inc noticed that its Supima cotton Fitted Sheets (a top seller) was receiving negative customer …

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Abercrombie & Fitch Losing Its Edge

24 Saturday Nov 2012

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

≈ 4 Comments

Tags

Abercrombie & Fitch, branding, marketing enivronment, Retailing

Abercrombie & Fitch was once one of the edgiest brands in America; its controversial catalogues outraged parents and delighted teenagers. …

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Is It Time to Write an Obituary for Best Buy?

25 Thursday Oct 2012

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

≈ 1 Comment

Tags

best buy, marketing, Retailing, Services Marketing

This gallery contains 1 photo.

The future of the consumer electronics retailer Best Buy appears uncertain, and according to several observers, the chain is pretty …

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Lane Bryant’s Campaign for Trendy Fashion

23 Sunday Sep 2012

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Lane Bryant, marketing, Retailing

This gallery contains 1 photo.

Whereas many retailers are moving their advertising expenditures away from traditional media channels, Lane Bryant has rededicated its attention to …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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