30 Saturday Mar 2013
Tags
Arrested Development, Disney, DreamWorks, House of Cards, LucasFilm, marketing, Marketing Environment, netflix, New Product Development, segmentation, targeting, Turbo: F.A.S.T.
Netflix has had a rough decade so far. Beset by increasing competition from Amazon, Apple, and cable on-demand services—and hindered …
27 Wednesday Mar 2013
Tags
advertising, consumer behavior, Fitness, Julianne Hough, Marketing Research, repositioning, Safe Harbor, segmentation, Self Magazine, yoga
At one time, fitness and fashion seemed like separate trends. Some people liked to read about how to tone their …
24 Sunday Mar 2013
Tags
Gun Sponsorship, marketing, Marketing Environment, Marketing Ethics, Nascar, NRA, Positioning, segmentation, targeting
In signing a sponsorship contract with the National Rifle Association (NRA), the organizers of the Texas 500 at the Texas …
23 Saturday Mar 2013
For a sneak peek at Disney’s upcoming release of Oz the Great and Powerful, fans might have turned to an …
11 Monday Feb 2013
Tags
branding, Chevrolet, consumer behavior, Corvette, General Motors, marketing, Product Design, segmentation
For many consumers, Corvette is a brand unto itself, with little relation to its parent company Chevrolet or umbrella General …
22 Thursday Nov 2012
Everybody in the world finds dancing babies funny and adorable puppies, well, adorable. But YouTube wants to make sure that …
21 Wednesday Nov 2012
Every year, millions of Americans wait impatiently for Girl Scout cookie time (and then find themselves wondering, “Did I really …
20 Tuesday Nov 2012
When adolescent boys and teens snack, they often focus on just a few items, including beef jerky, as packaged in …
06 Tuesday Nov 2012
If you and a friend visit your local Safeway store—same day, same time, same store—you may be surprised by something …
01 Thursday Nov 2012
Tags
integrated marketing communications, Marketing Environment, Nine West, Positioning, segmentation, Web Channel
Imagine a channel on which you could watch the following shows: You’ve Been Prom’d, which describes the makeovers of high …
Grewal Levy Marketing News 