During a recent two-day training camp, held high in the Colorado mountains, Under Armour invited 35 athletes to prove their …
Are We Still Having Fun? Under Armour’s Grueling Advertising Campaign for Runners
18 Tuesday Oct 2016
Tag Archives: Under Armour
A Speed Skating Shutout Becomes an Opportunity for Public Relations Gold: How Under Armour Turned a Potential Embarrassment into a Contract Extension
12 Monday May 2014
Tags
The U.S. Olympic speed skating team arrived in Sochi with the promise of years of technology innovations literally on their …
The Targeting and Technology Underlying the Shift in Under Armour’s Advertising Campaign
26 Tuesday Mar 2013
Tags
ad campaign, advertising, branding, MLB, NBA, Protect this House, Sloane Stevens, Under Armour, Under Armour39 digital performance monitor
Sports fans have long been familiar with the rallying cry for Under Armour and its line of athletic gear: “Protect …
Grewal Levy Marketing News 