Tag Archives: Youtube

Gallery

Timing Is Everything in the Race for First: Facebook’s Challenge to YouTube’s Status as an Advertising Platform

18 Monday May 2015

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

, , , ,

This gallery contains 1 photo.

Do you think it was just a coincidence that Facebook announced its latest advertising tactic—serving as a platform to link …

Continue reading →

Gallery

The Other Victims of the Wiretapping Scandal? Microsoft, Apple, Google, Facebook, YouTube….

26 Monday Aug 2013

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

≈ Leave a comment

Tags

, , , , , , , , , , ,

In early June 2013, The Washington Post published a confirmed report that the U.S. National Security Administration (NSA) had wiretapped …

Continue reading →

Gallery

Captain Hook Would Be Proud: Movie Piracy and YouTube

29 Friday Mar 2013

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

≈ Leave a comment

Tags

, , , , , , , , , ,

When Viacom sued YouTube in 2007, it alleged that the online video sharing site was liable for the presence of …

Continue reading →

Gallery

Movies Migrate from the TV to the (You)Tube

03 Saturday Mar 2012

Posted by in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

≈ 4 Comments

Tags

, ,

This gallery contains 1 photo.

YouTube may be known mostly as the place to watch entertaining, funny, or just plain odd amateur contributions, but those …

Continue reading →

Gallery

Taking a Tip from Hulu: YouTube’s Latest Moves

07 Monday Nov 2011

Posted by in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

≈ 5 Comments

Tags

, , , , ,

This gallery contains 1 photo.

Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …

Continue reading →