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By some accounts, Yelp is an incredibly successful company. It has spanned the online and mobile channels effectively, and it …
What Happens When Everybody Comes Except the Advertisers? The Challenges Facing Yelp
24 Wednesday Jun 2015
Category Archives: Chapter 03: Social and Mobile Marketing
The Biggest New Startup in the World Wants to Be Your Friend: The Growth of Xiaomi
22 Friday May 2015
You may not have heard of Xiaomi yet, but that is likely to change soon. Already the fifth-largest smartphone maker …
Timing Is Everything in the Race for First: Facebook’s Challenge to YouTube’s Status as an Advertising Platform
18 Monday May 2015
Do you think it was just a coincidence that Facebook announced its latest advertising tactic—serving as a platform to link …
When Old School Methods Shine on New Tech: What Sets Kohl’s Successful Mobile App Apart
14 Thursday May 2015
Cutting-edge technology companies and hipsters might not give a lot of credit to retailers as innovators. But when an international …
Five Lessons for Marketers: What We Can Learn from the Latest Mobile World Congress
29 Wednesday Apr 2015
Whereas in the past, the Mobile World Congress tradeshow was almost completely dominated by technologically advanced and exciting gadgets, the …
How Young Consumers’ Multiscreen Usage Habits Affect Advertising Effectiveness
13 Monday Apr 2015
When young consumers are watching television, they’re doing a lot more at the same time. In particular, their eyes are …
Please Sir, May I Buy Some More? The Increasing Use of Ratings of Customers, Not Just Ratings by Customers
16 Monday Mar 2015
In a service economy, the idea that the customer is always right seemingly should be even more prevalent. Instead, the …
Educational Technology in the Classroom: The Nexus of Innovations, Venture Capitalists, and Students
27 Friday Feb 2015
Although the education arena has been relatively slower than many industries to adopt advanced technology, new concepts are making inroads, …
The Shift from Shared Content to Dedicated Services: What Does It Mean for Consumers?
02 Monday Feb 2015
The Internet is an innovation unlike virtually any other advance in human history. It was designed specifically to share information, …
How Mobile Phones and Payments Have Created a Viable New Market at the Bottom of the Pyramid
30 Friday Jan 2015
We might imagine that the greatest spread of mobile technology is among middle-class and wealthy consumers who demand the most …
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