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Category Archives: Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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From Greenwashing to Green Hushing: Strategic Approaches to Communicating About Sustainability Efforts

20 Tuesday Feb 2024

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment

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communication, CSR, greenwashing, sustainability

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When it comes to communicating about their environmental initiatives, societal trends appear to be following a pendulum, and the constant …

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Reusable Cups that Consumers Can’t Forget at Home: A New Starbucks Experiment

21 Thursday Sep 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior

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Reusable cups, Reusable foodware, Starbucks, TURN

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Environmentally conscious consumers might already plan to use reusable mugs every time they visit their local Starbucks for a brew. …

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What Can Retailers Do About Retail Theft?

19 Tuesday Sep 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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ethics, home depot, Retail theft, Walmart

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Inventory shrink is a broad category, referring to all the losses that retailers suffer due to mistakes, employee fraud, and …

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Are Companies Responsible for the Traffic Burdens They Create?

05 Tuesday Sep 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Marketing Tidbits

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Amazon, corporate social responsibility, New York City, Traffic, Urban planning

For city planners and urban researchers, streets are critical topics. When a street lacks sidewalks and enables cars to speed through unimpeded, it undermines community structures, because pedestrians and neighbors cannot find spaces in which to interact and engage, nor can small retail shops and service providers count on walk-in traffic. In a sense then, crowded city streets are a positive feature; if parking is at a premium, more people likely walk, and narrow streets force drivers to move more slowly. But in recent years, the prevalence of Amazon (and other) delivery trucks has meant that such streets become, for notable stretches of time, completely impassable. Storefronts are blocked while drivers drops off packages, and such inconvenience could prompt potential customers to skip a visit. Furthermore, in using these roads—which represent extremely valuable resources for companies that rely on delivery offerings—Amazon and other companies essentially get a free pass. Building and maintaining roads generally gets paid for by taxes and fees obtained from parking or moving violation tickets. But corporate taxes usually do not go to local municipalities, so local customers and retailers essentially are subsidizing Amazon’s use of public resources, like roads. In addition, many cities allow big delivery companies, including Amazon but also FedEx and UPS, to pay a discounted rate for any parking tickets they accrue (if they even receive tickets). In New York City for example, these discounts amount to about $750 million—money that could fill a lot of potholes. So should companies be paying for their use of public resources, as well as for the societal damages they create for neighborhoods and communities? Or is that simply the cost of convenient delivery? 

Sources: Christopher Caldwell, “Something Has Changed on City Streets, and Amazon Is to Blame,” The New York Times, August 17, 2023

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Shoplifting Is an Obvious Problem for Retailers, But the Harms to Others Are Just as Troublesome

10 Thursday Aug 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 06: Consumer Behavior

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Conscious Marketing, Consumer Beavior, consumer behavior, Corporate Social Reponsibility, ethics, Shoplifting, Target

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For retailers, shoplifting may have always been a concern, but the challenge also is growing disproportionately and to potentially unsustainable …

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Limiting Corporations’ Abilities to Pass On Liability

08 Tuesday Aug 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Conscious Marketing, corporate social responsibility, Earplugs, ethics, Johnson & Johnson, Liability, Talcum powder

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When a company’s products cause harm, that company is liable to consumers who suffer the damages. Whether those harms include …

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Donate It, Burn It, Sell It? The Ethical Dilemma Facing adidas

15 Thursday Jun 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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adidas, Conscious Marketing, Ye, Yeezy

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On this blog, we previously discussed what brands can and should do when one of their endorsers engages in activities …

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Some Nonprofits Are Frowning Now: The End of the AmazonSmile Initiative

11 Tuesday Apr 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Amazon, Amazon Smile, Marketing Ethics

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Passive charity initiatives are easy and appealing to consumers. Simply by buying a particular product, visiting a restaurant on a …

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Marketing Tidbit: The Rolling Stones Care Where Their Merchandise Is Made… But Do Their Fans?

11 Saturday Mar 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Marketing Ethics, Rolling Stones, Shein

The legendary rock band the Rolling Stones expressed shock when discovering that the workers making their 60th anniversary merchandise, in …

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IKEA is Becoming Circular: How Companies Are Extending Product Lifespans

25 Saturday Feb 2023

Posted by grewallevymarketingnews in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Uncategorized

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Circularity, ESG, IKEA, zero waste

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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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