The spread of influencer marketing has reached the children. On YouTube, dedicated channels feature cute kids engaging with various products. …
Are Cute Kids on YouTube Really Exerting a Sneaky, Unhealthy Influence?
22 Friday Jan 2021
Category Archives: Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics
Nikola and Its Stakeholders Are Starting Up a Controversy, Along with a Company
26 Monday Oct 2020
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Seeking to become the Tesla of the electric semi-trailer truck sector, the startup brand Nikola has made several claims about …
It’s a Cinch: By Aggregating Local Offerings, Cinch Market Aims to Make It Easy to Shop Local
16 Friday Oct 2020
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Cinch, Cinch Market, Conscious Marketing, corporate social responsibility, Overview of Marketing
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There are a lot of well-meaning, ethical consumers who desperately want to shop local, support local businesses, and (possibly) protest …
A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan
08 Thursday Oct 2020
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Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …
Especially Thankful for a Job This Year: Walmart Will Close Stores on Thanksgiving for the First Time in Decades
26 Wednesday Aug 2020
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Retailers with physical channels need to make sales in stores, but to do so, they need employees. One factor cannot …
Rainbow Washing or a Sincere Effort: A Temporary Packaging Redesign by Skittles
29 Monday Jun 2020
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With the memorable assertion that “Only one rainbow matters during Pride,” the Skittles brand plans to introduce packaging that eliminates …
Building on Its Black Friday Stance, REI Encourages Everyone to Go Even Further Outside
28 Tuesday Jan 2020
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Five years ago, the outdoor gear retailer REI made headlines by announcing that it would be closing all its stores …
Rather than Removing Them from Shelves, Are Some Drugstores Actually Selling More Tobacco Products to Minors?
11 Thursday Apr 2019
Famously and as we have discussed at length previously, CVS removed all tobacco products from its shelves, in line with …
The Decades-Long Saga of Corporate Cover-ups and Ethics for Baby Powder
04 Thursday Apr 2019
The scientific evidence detailing what factors in the environment function as carcinogens, such that they have a direct link to …
Do Users Know What They Are Sharing with Facebook, and Do They Care?
07 Thursday Mar 2019
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Despite the widespread media coverage and controversy surrounding Facebook’s access to and exploitation of users’ data, it appears that most …
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