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Grewal Levy Marketing News

Category Archives: Chapter 05: Analyzing the Marketing Environment

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Defining the Value of the Intangible: Why the Big 3 Car Companies Are Springing for Detroit’s Art Collection

23 Wednesday Jul 2014

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value

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Art Collection, Big 3 Car Companies, Chevrolet, Detroit, Ford, GM

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During the height of the recent economic recession, the U.S. automotive industry was mired in debt and lost sales, prompting …

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Measuring the Coolest Tunes: A Billboard Chart for the Popularity of Music-Related Tweets

18 Sunday May 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 10: Marketing Research

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Big Data, Billboard, music, twitter

Reaching the top of the Billboard charts is the ultimate goal for any kid with a tune in his head …

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The Marsmellow Effect: Is the Kickstarter Funding of the Veronica Mars Movie Just the Beginning?

12 Saturday Apr 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products, Chapter 20: Personal Selling and Sales Management

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Crowd Funding, Kickstarter, Veronica Mars

For fans of cult television shows, their cancellation has long been a seemingly fateful but also terribly painful eventuality. When …

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Recovering from a Data Breach: Target’s Continuing Marketing Efforts and Pulled Campaigns

06 Sunday Apr 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Big Data, Data Breach, Target

The security breach that Target suffered recently affected every aspect of the retail chain’s business, from its personnel (i.e., a …

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How Online Ordering Might Be Driving Mom & Pop Parlors Out of the Pizza Pipeline

15 Saturday Mar 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 07: Business-to-Business Marketing

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digital marketing, Domino's, Foodler, GrubHub, Online Ordering, Papa John's, Pizza Hut, Pizza Store, Seamless, small business

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The sad sight of small, local stores closing their doors, unable to compete with international giants, is a familiar one …

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As the Essence of Manufacturing Changes, an Idea for a New Approach: Next-Shoring

13 Thursday Mar 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 16: Supply Chain Management

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3D Printing, General Electric, McKinsey, Next-Shoring, Off-Shoring, Supply Chain Management

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The methods and supply chains for manufacturing have undergone so many and such tremendous changes in recent years that it …

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No More Smokes at CVS: Ensuring that the Drug Store Is Also a Health Care Provider

07 Friday Mar 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing

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Cigarettes, CVS, Marketing Ethics, Minute Clinic, Retailing, RiteAid, Walgreens

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Quite soon, nicotine addicts will no longer be able to pop in to their local CVS outlet to purchase a …

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OMG, My Mom Shops There! The Growing Problem for Retailers Targeting Teen Shoppers

05 Wednesday Mar 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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abercrombie, Aeropostale, American Eagle, Consumer Trends, Forever 21, h&m, moms, Retailing, Teens, Topshop, Zumiez

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Seemingly all of a sudden, Abercrombie is a ghost town, and Aeropostale is filled mainly with space. The youthful shoppers …

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How the Drought in California Affects Marketing and Pricing Everywhere

24 Monday Feb 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 14: Pricing Concepts for Establishing Value

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California, drought, Farming, Skiing

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The weather has been weird this winter. From the polar vortex to bitterly cold temperatures to unseasonable highs, people throughout …

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The News from this Year’s CES

18 Tuesday Feb 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 12: Developing New Products

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4K TV, Connected Home, Consumer Electronics Show, Conversational Appliances

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Every year, the Consumer Electronics Show (CES) in Las Vegas gets bigger and more impressive, hosting the top names in …

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Blog Stats

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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