Category Archives: Chapter 07: Business-to-Business Marketing

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Taking a Tip from Hulu: YouTube’s Latest Moves

07 Monday Nov 2011

Posted by in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 15: Strategic Pricing Concepts, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions, Chapter 20: Personal Selling and Sales Management

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Although some of its most popular content remains amateur videos of extreme sport accidents, cats, or child singers, YouTube’s latest …

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ShopKick Shops with You

14 Friday Oct 2011

Posted by in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management

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Consumers already take their mobile phones with them everywhere they go. Applications such as ShopKick are hoping to take advantage …

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The International Symbol of Love and Dessert: Fast Food?

16 Wednesday Feb 2011

Posted by in Chapter 02: Developing Marketing Strategies, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 08: Global Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions

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In the West, holidays such as Valentine’s Day and Christmas represent huge sales opportunities for a variety of sellers. Refusing …

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Walmart Joins the Healthy Food Movement

20 Thursday Jan 2011

Posted by in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 07: Business-to-Business Marketing, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 20: Personal Selling and Sales Management

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Michelle Obama has made healthy eating one of her signature causes. One of the first places she turned to find …

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Online Retail: A Boon for Local Commerce?

13 Thursday Jan 2011

Posted by in Chapter 07: Business-to-Business Marketing, Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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Similar to its well-known and larger competitor Groupon, the LivingSocial website offers deep discounts on services provided by local business, …

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