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In South Korea, television broadcast rules do not allow for commercial breaks, so companies trying to get viewers’ attention have …
Bright Lights, Big Sandwich: The Starring Role of Subway in South Korea’s Television Lineup
06 Thursday May 2021
Category Archives: Chapter 08: Global Marketing
The Risks and Rewards of Deregulating India’s Agricultural Markets
05 Monday Apr 2021
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Following its independence in 1947, one of the ways that India sought to ensure the welfare of its population was …
A Cultural and Ethical Battle over a Live Action Heroine: Controversy in the Credits for Mulan
08 Thursday Oct 2020
Excitement about Disney’s live-action remakes of some of its most popular movies has been intense, and the anticipation surrounding Mulan …
Should Social Media Pay News Sources for Linked Content? Australia Says Yes
05 Friday Jun 2020
Digital media is more often criticized for spreading false or inaccurate information, rather than dispensing well-researched, hard-hitting journalism. But when …
Without Nostalgia, Can the Jedi Reign? Box Offices in China Suggest Not
24 Monday Feb 2020
Posted in Chapter 08: Global Marketing
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The Star Wars franchise is a massive phenomenon. China is a major market for movies. It seems like a given …
Should the Price of Prescriptions Depend on Your Nationality? Because It Currently Does
05 Wednesday Feb 2020
Global reports track various indicators of economic health; one of them undertakes an assessment of the cost for people to …
Success and the Challenges It Creates: How Growing Diaper and Pad Consumption Has Left Personal Goods Firms with a Growing Problem Too
17 Monday Jun 2019
Posted in Chapter 08: Global Marketing
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For consumer goods firms like Procter & Gamble or Johnson & Johnson, the massive expansion of the Indian market offers …
International Women’s Day as Inspiration for Marketing Messages
02 Thursday May 2019
When we mention “holiday marketing,” the first holiday that comes to mind might not be International Women’s Day. But around …
Milking the Market: Finding Ways to Sell Dairy Products to Consumers who Question Milk’s Appeal
15 Monday Apr 2019
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A lot of consumers today avoid dairy, whether due to concerns about allergies and intolerances or because they regard it …
Recovering from Racist Ads: Dolce & Gabbana Faces a Challenge of Its Own Making in China
25 Friday Jan 2019
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It seems like it shouldn’t be a hard lesson for companies to learn: Don’t be racist, whether in international advertising …
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