The European Union has ruled that its citizens have a basic “right to be forgotten.” When they request that search …
Do European Rights Apply to the Online Universe? Google’s Battle with France
23 Thursday Jun 2016
Category Archives: Chapter 08: Global Marketing
When Everyone Has a Point, What’s the Right Choice? The Complex Ethics of Tobacco Marketing in Indonesia
17 Friday Jun 2016
Smoking is bad for people’s health. There’s no argument to be made, and thus when antismoking groups advocate to limit …
Burger Wars in India: Fast Food Chains Are Finding Creative Ways to Enter a No-Beef Market
02 Thursday Jul 2015
In the Hindu religion, the predominant belief system in India, cows are sacred, and eating beef is strictly forbidden. This …
The Biggest New Startup in the World Wants to Be Your Friend: The Growth of Xiaomi
22 Friday May 2015
You may not have heard of Xiaomi yet, but that is likely to change soon. Already the fifth-largest smartphone maker …
The Long-Term Implications of China’s One-Child Policies for International Marketers
06 Wednesday May 2015
For many years, China has strongly encouraged or mandated that families may have only one child each. The results of …
International Standards for Truth in Advertising: China’s Push to Demand Honest Ads
15 Wednesday Apr 2015
Advertising for toothpaste features models with bright, white teeth. That’s just a given. But if the advertising reveals unnaturally white …
When Tupperware Does More than Store Food: Sales as Empowerment Among Indonesian Women
09 Thursday Apr 2015
Tupperware may have started as an American company, but its primary sales markets have been overseas for years. Germany took …
An American Fad, Owned by a New Zealand Company, Making Moves in China: The Evolution of Formica
19 Thursday Feb 2015
In twentieth-century U.S. households, Formica ruled. The laminate material—made by layers of paper dipped in resin and heated to very …
How Mobile Phones and Payments Have Created a Viable New Market at the Bottom of the Pyramid
30 Friday Jan 2015
We might imagine that the greatest spread of mobile technology is among middle-class and wealthy consumers who demand the most …
The High Tech Talent Shortage
28 Wednesday Jan 2015
Tags
Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …
Grewal Levy Marketing News 