In the past, when companies had big projects to finish but lacked the resources to hire enough people to do …
Crowdsourcing the Big Jobs
09 Thursday Feb 2012
Category Archives: Chapter 10: Marketing Research
How Freestyle Works for Everyone
08 Wednesday Feb 2012
Coca-Cola may never totally outlive its failed New Coke product introduction, but its latest innovation, the Freestyle machine, seems like …
Pivoting from Failure to Success
06 Monday Feb 2012
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New product ideas and entrepreneurial start-ups are famous for their massive failure rates. In the high-tech industry, startups are taking …
Chocolates Are for Men Too!
17 Tuesday Jan 2012
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Steak. Yogurt. Beer. Chocolate. Many products have gender associations, for one reason or another. Entire industries have exploited these gender-based …
Item-level RFID at Macys
04 Wednesday Jan 2012
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Every retailer wants to have the right product in the right place at the right time. That goal requires counting …
Kate Spade Repositions its Brand for Success
02 Monday Jan 2012
Plotting the fortunes of Kate Spade, the handbag brand, can feel like riding a rollercoaster, with steep inclines, dramatic drops, …
Feelings before Facts
11 Friday Nov 2011
Consumers have a multitude of product options available to them—so many that they might lose track of some of the …
Multichannel Retailing and Localizing
06 Sunday Nov 2011
Multichannel retailing involves selling merchandise through multiple distribution channels including stores, online, mobile, catalog, and phone. While many retailers claim …
Remaking the Duane Reade Drugstore in New York City
01 Tuesday Nov 2011
Posted in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 10: Marketing Research, Chapter 11: Product Branding and Packaging Decisions, Chapter 12: Developing New Products, Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications
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Delish, drugstore, duane reade, loblaws, NYC, presidents choice, Private label, rebranding, remodel, repositioning
At one point, Duane Reade, the drugstore chain in New York City, had so fully embraced its minimalist approach to …
Pizza Hut on the Mobile Go
29 Saturday Oct 2011
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The delivery pizza business has always been mobile in one sense, but Pizza Hut is making sure that it spreads …
Grewal Levy Marketing News 