It sounds like the plotline from an old movie: Small town player gets introduced to the big movers, changes her …
A Philly Favorite Comes Back to Its Chewing Roots
05 Monday Nov 2012
Category Archives: Chapter 11: Product Branding and Packaging Decisions
The Phone Wars: Desperate Nokia Embraces Misleading Advertising
03 Saturday Nov 2012
It must be hard for Nokia. Once the market leader in the mobile phone market, the company has struggled to …
The Neighborhood Just Got a Little Louder: Club Applebee’s Late Night Appeal
16 Sunday Sep 2012
The latest, biggest, new idea for the Applebee’s chain of restaurants did not come from its marketing research or R&D …
The Next Generation for Seventh Generation
19 Sunday Aug 2012
Two years ago, the green cleaning and personal care products company Seventh Generation fired its founder. A year later, it …
A Budget Gamble by Procter & Gamble
18 Saturday Aug 2012
Cutting a budget is never easy—just ask the U.S. Congress. But in the past five years, Proctor & Gamble (P&G) …
Not Content to Win the Pizza Contest, Pizza Hut Takes On Subway
17 Friday Aug 2012
Brand Wars: We’re Number 1! Wait, We’re Number 1!
11 Saturday Aug 2012
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Which brand is worth more, IBM or Apple? Well, no one is really sure, so the answer really depends on …
Tropicana’s New Approach Reflects Lessons from the Past
10 Tuesday Apr 2012
You don’t get to be the leading orange juice brand by failing to learn from your mistakes. Tropicana, which suffered …
Even Amazon’s Loyalty Program Loses Money
15 Thursday Mar 2012
Amazon is investing heavily in its Amazon Prime customer loyalty program. Prime is so important to Amazon that …
Artisan Coffee Cuts in Line
09 Friday Mar 2012
In the past couple of years, Starbucks may have primarily focused its competitive woes on the increased expansion of …
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