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The world was supposed to end in 2020. And 2019. And 2018. And before that, 2017. There was a date …
It’s the End of the World as We Know It: Monetizing the Doomsday Economy
06 Tuesday Aug 2024
Category Archives: Chapter 12: Developing New Products
Canary in the Data Mine: The Ethics of Sharing Automobile Data
18 Tuesday Jun 2024
Can Electric Trucks Tow a Snowmobile? Frustrations with the F-150 Lightning
19 Tuesday Mar 2024
Innovations that Seem Loco, Even Though They’re Carefully Analyzed: How Taco Bell Devises New Products
07 Thursday Mar 2024
Posted in Chapter 12: Developing New Products
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Every single item on Taco Bell’s menu contains, essentially, the same five or so ingredients: some type of tortilla, meat …
Playing the Global Field to Find a Stable Source of Toys
05 Tuesday Mar 2024
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Multiple global trends drive manufacturers’ choices about where they want to locate their plants. In recent years, the challenges of …
The Taste of the Future, According to Coca-Cola and AI
12 Tuesday Dec 2023
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Robots might not be able to consume sugary, carbonated soda—think what it would do to their mechanics!—but that has not …
New Cars Are Too Expensive for Most Buyers. But Then Again, So Are Used Cars. Where Does the Road Lead?
11 Tuesday Jul 2023
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In the U.S. new car market over the past decade, prices have been all over the proverbial map. In 2017 …
Remixing Condiment Choices: Kraft Heinz’s Latest Dispenser Innovation
06 Thursday Jul 2023
At the ballpark, what do you want on your hotdog? A little mustard and relish? Or are you a strictly …
Can Warmer Ice Cream Make a Dent in Climate Change?
20 Thursday Apr 2023
Posted in Chapter 12: Developing New Products
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In most bodegas and small grocery stores, customers can find a small freezer chest, stocked full of their favorite frozen …
I’d Like to Give the World a Customized Coke: Coca-Cola Is Ready to Save the Environment
13 Wednesday Jul 2022
Posted in Chapter 12: Developing New Products
In its earlier iterations, Coca-Cola’s Freestyle machine promised an essentially unlimited range of drink options that allowed consumers to customize …
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