13 Wednesday Jul 2022
Posted in Chapter 12: Developing New Products
In its earlier iterations, Coca-Cola’s Freestyle machine promised an essentially unlimited range of drink options that allowed consumers to customize …
22 Wednesday Sep 2021
Oh 5G, art thou for thee, but not for me? In a recent editorial, The New York Times argues that …
17 Friday Sep 2021
Vroom vroom! Moving from sports cars to sportswear, the legendary automotive brand Ferrari has introduced itself anew as a fashion …
24 Monday May 2021
What makes luxury jewelry luxurious? Is it the scarcity of the gems, the handcrafted creative design, or the purity of …
30 Friday Apr 2021
Posted in Chapter 12: Developing New Products
Food is central not just to survival but to identity. People embrace comfort foods from their childhood, unique recipes from …
01 Thursday Apr 2021
The thrill of speeding around a curve, testing the limits of what a big engine can do, is the heart …
10 Wednesday Mar 2021
Posted in Chapter 12: Developing New Products
Now that consumers have had about a year of experience wearing masks, everyone knows some of the small annoyances associated …
11 Thursday Feb 2021
With its recent entry into the fitness app and wearable competition, Amazon is taking a different approach than the examples …
01 Monday Feb 2021
Considering their work experience in the perfume industry and educational backgrounds in sustainable development, the married couple that recently founded …
28 Thursday Jan 2021
Posted in Chapter 12: Developing New Products
Conventional Oreos are delicious, of course, and the company also has introduced a range of creative flavors to keep people …