As an international chain, McDonald’s understands that it needs to make some concessions and alterations to its menus to appeal …
Like Pumpkin and Chocolate Sauce for Your Fries? McDonald’s Might Be Able to Help with That
22 Monday Oct 2018
Category Archives: Chapter 12: Developing New Products
Drones in the Sky, Questions on the Ground
18 Thursday Oct 2018
Posted in Chapter 12: Developing New Products
Tags
construction, drone, ethics, new product, package delivery, photography, privacy, safety, technology, videography
As some of the hottest gadgets on the market, personal drones are selling in record numbers worldwide. Although the biggest …
New Services Make It Easy to Adopt an ‘Instagram Style’
10 Wednesday Oct 2018
Posted in Chapter 12: Developing New Products
Instagram fashion influencers have cultivated their own “Instagram Style” of constantly evolving cult fashion items that quickly become must-have (and …
Chipotle Makes Changes to Appeal to Customers Hungry for Something New
10 Monday Sep 2018
Posted in Chapter 12: Developing New Products
Chipotle’s new Chief Executive is whipping up change in the kitchen of the fast-casual restaurant. Chipotle’s deliberately limited menu will …
Switching the Target Market for the Switch: Nintendo’s Pursuit of More Mature Audiences
30 Thursday Nov 2017
In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …
How GE’s FirstBuild Is Redefining Innovation and Agility
18 Monday Sep 2017
Posted in Chapter 12: Developing New Products
On the campus of University of Louisville sits a building that houses FirstBuild, the independent innovation arm of General Electric …
A Toy Company for a New Age: How Mattel Is Reinventing Itself for Modern Consumers
24 Monday Jul 2017
Posted in Chapter 12: Developing New Products
To get modern kids engaged with a toy, it likely requires more than conventional products have offered. A simple doll …
The Most Anticipated Sequel of the Year (for Toy Retailers)
20 Thursday Apr 2017
Posted in Chapter 12: Developing New Products
Walt Disney Co. and other major retailers are hopeful that history will repeat itself when it comes to the success …
Coming Soon to an iPhone Near You: Original Programming from Apple, Inc.
21 Tuesday Mar 2017
Sales of the iPad and iPhone may be slowing, but do not count Apple, Inc., out of the entertainment game …
To Get People to Try a New Product, Goodness Knows Encourages Them to Try Something Else New
09 Monday Jan 2017
Convincing people to give a new product a try is nearly always difficult, especially in a crowded product market, such …
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