In introducing a monthly subscription service for coffee, Panera is pursuing an innovative pricing strategy that reflects shifts in how …
Subscribing to Your Daily Caffeine Fix: A New Pricing Model from Panera
01 Friday May 2020
Category Archives: Chapter 15: Strategic Pricing Concepts
Should the Price of Prescriptions Depend on Your Nationality? Because It Currently Does
05 Wednesday Feb 2020
Global reports track various indicators of economic health; one of them undertakes an assessment of the cost for people to …
New Advertising Information about Prescription Drugs: Their Prices!
01 Monday Jul 2019
Televised advertisements for prescription drugs provide a lot of information: the conditions they are designed to treat, the methods for …
Have You See the One About JS Watch Company? A Luxury Marketing and Pricing Strategy that Doesn’t Take Itself Too Seriously
11 Monday Mar 2019
Four guys walk into a shop … and make watches. It sounds like the start of a joke, but the …
It Still Might Require Your Whole Paycheck: Whole Foods’s Pricing After the Amazon Takeover
07 Wednesday Nov 2018
Tags
When Amazon purchased Whole Foods, much of the buzz centered on its announced plans to lower prices throughout the store. …
The Shelf of the Future Is Here: Kroger Edge and the Arrival of Digital Shelf Tags
12 Monday Feb 2018
Tags
In more than 200 Kroger stores across the nation, consumers soon will see a different type of display. Rather than …
A Price Cut or a Competitive Marketing Tactic? Amazon’s Price Drop at Whole Foods Is Both
12 Thursday Oct 2017
When Amazon announced that it was purchasing Whole Foods, it also nearly immediately announced a big change: The prices at …
The Ethylene Market Gives a Clear Example of Supply and Demand in the Aftermath of Hurricane Harvey
10 Tuesday Oct 2017
The effects of Hurricane Harvey are unprecedented, and that description applies to markets as well. For example, the devastating storm …
Tough Decisions at Tiffany & Co.: What Makes a Luxury Brand a Luxury?
04 Wednesday Oct 2017
The recent leadership changes at Tiffany & Co., the jewelry line known for its signature blue boxes, are symbolic of …
What If You Threw a Sale, and No One Came? Pricing Perceptions versus Realities
26 Wednesday Apr 2017
Basic economic theory predicts that when prices go down, consumers buy more. But the reality, as it often is, is …
Grewal Levy Marketing News 