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In the fast-food battle zone, the lines have long been drawn: McDonald’s runs the French fry business, and everyone fights …
I Do Want Fries with That! Wendy’s New Ad Campaign
28 Sunday Nov 2010
Category Archives: Chapter 18: Integrated Marketing Communications
Branding Takes a New Turn on TV
24 Wednesday Nov 2010
Media commentators wonder at the new world of television, where people become famous simply because they appear on television, rather …
She Tweeted Me to Buy a Lexus!
14 Sunday Nov 2010
Posted in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 18: Integrated Marketing Communications, Chapter 20: Personal Selling and Sales Management
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Auto manufacturers have long paid celebrities to be spokespeople for their lines of vehicles. But maybe customers really want to …
Taming the Roar from Social Media
14 Sunday Nov 2010
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When it comes to social media, many companies feel like the lion tamer at the circus: They enter the ring …
Your Own Billboard on Times Square—Just by Shopping!
25 Monday Oct 2010
The Aeropostale outpost in Times Square in Manhattan commands attention with its impressive two-story, 19,000-square-foot presence. Never mind the clothes; …
Facebook Retail
08 Friday Oct 2010
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Companies are taking advantage of the crowds on Facebook to increase the number of their “fans.” Contests and ads try …
Lululemon’s Marketing Strategy
13 Monday Sep 2010
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
Over the past ten years, women’s athletic apparel retailer Lululemon has grown from a single store in Vancouver to 120 …
Nike Outfits for the World Cup
19 Saturday Jun 2010
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Do you remember Umbro? Umbro was a very popular brand on soccer fields in the twentieth century, but it seems …
They’re Doing It Again: Apple’s New Product Launch
14 Friday May 2010
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Perhaps the best known company for introducing new and “must-have” items has just come out with its latest: Apple’s iPad. …
Facebook Networks the Web
14 Friday May 2010
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Think you know Facebook? The site is evolving into a deeply integrated network, working with other Web sites, applications, and …
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