Pepsi Co. may be a well-diversified, international conglomerate, but that does not mean it is immune to missteps. Its 2001 …
The Gatorade Flop-Sweats
29 Wednesday Jul 2009
Category Archives: Chapter 18: Integrated Marketing Communications
The Mobile Commerce Connection
14 Tuesday Jul 2009
Tags
apple, apps, AT&T, iphone, mobile, mobile app, mobile commerce
So many people want the next-generation iPhone that AT&T had to shut down its preorders. Such examples are more and …
An Olympic Polo Branding Strategy
11 Saturday Jul 2009
Polo Ralph Lauren has long enjoyed a prestigious brand image, and its most recent branding strategy continues that effect through …
General Mills Goes After Niche Market
05 Sunday Jul 2009
Tags
Once upon a time, mass marketers, such as the consumer product goods firm General Mills (GM), only pursued ideas that …
Twittering the Latest News
29 Monday Jun 2009
It isn’t only your college roommate sending out those 140-character updates. Small and large companies alike find valuable applications for …
Friend-Based Merchandising
11 Monday May 2009
Tags
Social shopping is becoming more and more user friendly. Instead of needing to export links to a third-party site, such …
Hamburgers + Cars
01 Friday May 2009
It may not be the very first name to come to mind when consumers think of burgers, but In-N-Out Burger …
Gillette’s Confidence Campaign
28 Tuesday Apr 2009
To market its Fusion Razor, Gillette is focusing on the emotional benefits that a person enjoys from a good shave. …
Customer Reviews via the Cell Phone
11 Saturday Apr 2009
Sephora’s business model is based on a try-before-you-buy strategy, but when a woman shops the cosmetic retailer, she may not …
Will the Recession Push Newspapers Off the Map?
01 Wednesday Apr 2009
Tags
Print newspapers certainly are a product of the past, as many companies reach their 150-year anniversaries. And there are faster …
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