Perhaps better than nearly any other indicator, changes in the world of viral advertising signal the ways in which marketing, …
Shared Ads: The Top Viral Campaigns of 2012
23 Wednesday Jan 2013
Tag Archives: advertising
The Blurry Line Between Advertiser and Content Provider: A Lexus-Sponsored Food Channel Show
22 Tuesday Jan 2013
In the early days of radio and television, corporate sponsors of entire shows were a common sight. Even the man …
Making Slim Jims a Snack for Both Men and Boys
20 Tuesday Nov 2012
When adolescent boys and teens snack, they often focus on just a few items, including beef jerky, as packaged in …
Too Much Piggybacking on the Presidential Election?
14 Wednesday Nov 2012
When national, major events focus the attention of the U.S. consumer public, many advertisers see the event as an opportunity …
It’s a Hard Knock Life—but Nothing a Little Ragu Can’t Fix
07 Wednesday Nov 2012
For the brands maintained by Unilever, the consumer product giant, advertising is taking a new tack: Focus on emotion, rather …
A Philly Favorite Comes Back to Its Chewing Roots
05 Monday Nov 2012
It sounds like the plotline from an old movie: Small town player gets introduced to the big movers, changes her …
Making More than Lemonade of Lemons
30 Tuesday Oct 2012
A lemon is great for drinks and for adding a little zest to recipes. But for lemon growers—and in particular, …
The Sets Are Already There: IKEA’s Web Series Advertising
29 Monday Oct 2012
During the course of Easy to Assemble, the web series set in Burbank’s IKEA store, when Ileana Douglas explains that …
The Sponsorship Kings: Pepsi, Coke, Bud
15 Wednesday Aug 2012
Spending $340–$345 million each year, PepsiCo is the brand that earns the top spot when it comes to marketing spending …
The Never-Ending Burger Battles: Burger King v. Wendy’s
12 Sunday Aug 2012
Tags
When Burger King decided it wanted to take back its status as the second-largest fast-food burger chain, it brought out …
Grewal Levy Marketing News 