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Tag Archives: apple

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Long Lines for a Luxury Item? Apple’s Release Plan for the Apple Watch

01 Friday May 2015

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 14: Pricing Concepts for Establishing Value

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apple, Apple Watch, Developing New Products, luxury, Strategic Pricing

The pricing plan for the Apple Watch, released prior to the actual product launch, indicates that the company is taking …

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Adding More Letters Along with More Services: HBO, HBO Go, and Now, HBO Now

23 Thursday Apr 2015

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 14: Pricing Concepts for Establishing Value, Chapter 16: Supply Chain Management

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apple, HBO, services, Strategic Pricing, Supply Chain Management

The arrival of HBO Now in the U.S. market marks the first time that the premium content provider will be …

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When Giving Away Products for Free Might Be More Profitable than Selling Them: The Unique Partnership of U2 and Apple

29 Wednesday Oct 2014

Posted by Grewal Levy Marketing in Chapter 07: Business-to-Business Marketing, Chapter 14: Pricing Concepts for Establishing Value, Chapter 19: Advertising, Public Relations and Sales Promotions

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apple, B2B Marketing, establishing value, Public Relations, Sales Promotions, U2

The release of the latest iPhone model is always a pretty big deal, with consumers, industry experts, and competitors watching …

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Beckoning Consumers with the iBeacon: Apple’s Latest Move

09 Thursday Jan 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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apple, iBeacon, iOS 7, marketing, Retailing

When iPad and iPhone owners updated their systems to iOS 7, they also transformed their devices into a new type …

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Apple’s Dual iPhone Introduction Strategy: A Genius Move or a Product Line Overload?

05 Tuesday Nov 2013

Posted by Grewal Levy Marketing in Chapter 12: Developing New Products, Chapter 15: Strategic Pricing Concepts

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Android, apple, iPhone 5S, iPhone5C

The introduction of the fifth iteration of the iPhone offered consumers two options: They could shell out $100 more to …

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The Publishing Wars, Continued: Apple Enters the Battle Over E-Book Pricing

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts

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Amazon, apple, E-Book, kindle, Legal, pricing

According to lawyers for the U.S. Justice Department, when Apple needed to overcome the challenge created by Amazon’s Kindle pricing …

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The Other Victims of the Wiretapping Scandal? Microsoft, Apple, Google, Facebook, YouTube….

26 Monday Aug 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 19: Advertising, Public Relations and Sales Promotions

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AOL, apple, ethics, Facebook, Google +, Microsoft, NSA, PalTalk, Skype, Wiretapping, Yahoo, Youtube

In early June 2013, The Washington Post published a confirmed report that the U.S. National Security Administration (NSA) had wiretapped …

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Apple’s Smart Watch: (Maybe) Coming Soon, but No One Is Talking for Now

25 Monday Mar 2013

Posted by Grewal Levy Marketing in Chapter 10: Marketing Research, Chapter 12: Developing New Products

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apple, Google +, Marketing Research, New Product Development, Smartwatch

Does Apple have the technology to make a curved glass watch, filled with smart technology? For now, there is no …

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Put Your Amazon Purchases on Your Apple Device: Another Step Toward Making Music Available Everywhere

17 Sunday Feb 2013

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product, Chapter 17: Retailing and Multichannel Marketing

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Amazon, apple, Cloud Player, marketing, mp3, music, Retailing, services

Amazon and Apple might be locked in a vicious battle for music consumers’ money. But for most consumers, choosing one …

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Moving in Both Directions: Apple Introduces Both Smaller and Upgraded iPad Versions Nearly Simultaneously

22 Tuesday Jan 2013

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 12: Developing New Products

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Tags

apple, ipad, iPad mini, kindle, marketing, Nexus 7

For its past several iterations, Apple’s iPad has just kept getting clearer, more technologically sophisticated, quicker—that is, better in some …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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