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Grewal Levy Marketing News

Grewal Levy Marketing News

Tag Archives: global marketing

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The Spin Cycle of International Currency: Whirlpool Raises Appliance Prices in Foreign Markets

10 Wednesday Aug 2016

Posted by grewallevymarketingnews in Chapter 05: Analyzing the Marketing Environment, Chapter 08: Global Marketing

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global marketing, Marketing Environment, Whirlpool

The washers, dryers, dishwashers, and other appliances that Whirlpool sells around the world also are produced in worldwide factories. For …

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Do European Rights Apply to the Online Universe? Google’s Battle with France

23 Thursday Jun 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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Censorship, France, global marketing, Google +, Marketing Ethics

The European Union has ruled that its citizens have a basic “right to be forgotten.” When they request that search …

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When Everyone Has a Point, What’s the Right Choice? The Complex Ethics of Tobacco Marketing in Indonesia

17 Friday Jun 2016

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 08: Global Marketing

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global marketing, Indonesia, Marketing Ethics, Tabacco

Smoking is bad for people’s health. There’s no argument to be made, and thus when antismoking groups advocate to limit …

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Burger Wars in India: Fast Food Chains Are Finding Creative Ways to Enter a No-Beef Market

02 Thursday Jul 2015

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 12: Developing New Products

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Developing New Products, fast food, global marketing, india, Wendys

  In the Hindu religion, the predominant belief system in India, cows are sacred, and eating beef is strictly forbidden. This …

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The Biggest New Startup in the World Wants to Be Your Friend: The Growth of Xiaomi

22 Friday May 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 12: Developing New Products

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China, Developing New Products, global marketing, Mobile Marketing, Xiaomi

You may not have heard of Xiaomi yet, but that is likely to change soon. Already the fifth-largest smartphone maker …

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The Long-Term Implications of China’s One-Child Policies for International Marketers

06 Wednesday May 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing

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China, consumer behavior, global marketing

For many years, China has strongly encouraged or mandated that families may have only one child each. The results of …

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International Standards for Truth in Advertising: China’s Push to Demand Honest Ads

15 Wednesday Apr 2015

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, China, global marketing, Procter & Gamble

Advertising for toothpaste features models with bright, white teeth. That’s just a given. But if the advertising reveals unnaturally white …

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When Tupperware Does More than Store Food: Sales as Empowerment Among Indonesian Women

09 Thursday Apr 2015

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 20: Personal Selling and Sales Management

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global marketing, Indonesia, Personal Selling, Tupperware

Tupperware may have started as an American company, but its primary sales markets have been overseas for years. Germany took …

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An American Fad, Owned by a New Zealand Company, Making Moves in China: The Evolution of Formica

19 Thursday Feb 2015

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 08: Global Marketing

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China, consumer behavior, Formica, global marketing

In twentieth-century U.S. households, Formica ruled. The laminate material—made by layers of paper dipped in resin and heated to very …

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How Mobile Phones and Payments Have Created a Viable New Market at the Bottom of the Pyramid

30 Friday Jan 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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Africa, global marketing, Mobile Marketing, Mobile payment, services

We might imagine that the greatest spread of mobile technology is among middle-class and wealthy consumers who demand the most …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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