When the words don’t matter, the music should be global, right? Electronic dance music (EDM) relies mainly on the beats …
Unleashing the Beat When No One Is Dancing: Can EDM Festivals Succeed in China?
01 Monday Dec 2014
Tag Archives: global marketing
International Connections: How Unrest in Russia Affects Finnish Cheese Makers
02 Sunday Nov 2014
In response to Russia’s recent aggressive actions in Ukraine, the European Union (EU), together with other nations, imposed sanctions on …
Green Instead of Red: The Introduction of Coca-Cola’s Latest New Product, from Abroad to Southern States and Beyond
15 Wednesday Oct 2014
The strategy Coca-Cola has adopted for its new Life brand of carbonated beverage may seem somewhat unconventional. The soda already …
How a Faulty Gearbox Changed Volkswagen’s Entire Approach to China
09 Thursday Oct 2014
When China’s central television agency CCTV revealed in an expose that Volkswagen cars being sold in the country contained faulty …
Advertising in Translation: Some Key Mistakes by Firms Moving into China
17 Wednesday Sep 2014
The opening of China’s market to foreign brands has been a boon—as well as a very risky proposition for firms …
Global Filmmaking: How China Is Importing and Reconceiving of U.S. Romantic Comedies
13 Saturday Sep 2014
For filmmakers and productions studios, remakes of popular films offer a nearly guaranteed hit, because viewers who loved the original …
The Macau Experience, for Budget Gamblers
30 Sunday Mar 2014
Macau is the new Vegas. Actually, it’s bigger than Vegas, raking in an estimated $45 billion in gambling revenue, which …
A License Worth More than the Car: How China’s Potential Regulations Are Changing Car Buying Practices
22 Sunday Sep 2013
Tags
Beijing, China, Environment, global marketing, Guangzhou, Guiyang, Pollution, Shanghai
As the Scottish poet Robert Burns wrote, “The best laid schemes of mice and men/Go often awry.” That is, we …
Who Needs Bobby Fisher Anyway? Marketing the Next Great (Western) Chess Champion
12 Thursday Sep 2013
Ever heard of Magnus Carlsen? If not, you probably don’t follow the highly competitive, cutthroat sport of world-class chess. But …
The Arrival of LTE in England, Together with New Limits on Data Usage
10 Friday May 2013
In England, the most recent advance in wireless came from the mobile provider Everything Everywhere (more popularly known as EE). …