In response to the general worries about how to continue earning—or even increase—strong revenues as mobile devices become ever more …
Recommendations for Mobile Marketers: The 2013 Mobile World Congress
01 Monday Apr 2013
Tag Archives: global marketing
Setting Goals for the Future: China’s Aims and Plans to Dominate in Electronics Sectors
15 Friday Feb 2013
As China’s economy continues its move toward market-based competition, some elements remain under the control of the central government. Thus, …
Those Fickle Britons: Brand Loyalty Trends in the United Kingdom
13 Wednesday Feb 2013
A recent survey of consumer trends suggests that U.K. consumers are far less brand loyal than their counterparts throughout the …
The Global Appeal of a Distinctly American Brand: The Rebranding Efforts of American Airlines
09 Saturday Feb 2013
For more than 40 years, American Airlines had used the same logo: a pair of capital As, one red and …
A PR Move that Might Just Boost the Economy: Walmart’s Purchasing and Employment Commitments
07 Thursday Feb 2013
Walmart’s environmental sustainability initiatives have made big news for the past several years. At the start of the new year, …
Labor Strikes, Austerity, and the European Union: The Post-Crisis Economy
22 Tuesday Jan 2013
As history books tell us, labor unions came into being to counterbalance the overwhelming power of employers by organizing individual …
A Business Giant Moves into Consumer Markets: The Expansion of Lenovo
31 Wednesday Oct 2012
Lenovo made its reputation in China as a the provider of choice for a wealth of business accounts. For much …
How Do You Say Crewneck in Mandarin? J. Crew Expands into China
22 Saturday Sep 2012
Posted in Chapter 08: Global Marketing
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Mickey Drexler, the CEO of J. Crew, doesn’t really like partners: “I don’t want to visit a store,” he noted, …
Luxury Cars in India: The Entrance of Audi
13 Thursday Sep 2012
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The vision of Indian streets filled with bicycles, carts, and beat-up trucks is not quite history yet. But India’s growing …
Tropicana’s New Approach Reflects Lessons from the Past
10 Tuesday Apr 2012
You don’t get to be the leading orange juice brand by failing to learn from your mistakes. Tropicana, which suffered …