Product placements in popular films and television shows are a well-proven and relatively effective marketing tactic. But when it comes …
Landing an Endorsement Contract on Empire: Fiction, Reality, and Pepsi
19 Tuesday Jan 2016
Tag Archives: Integrated Marketing Communication
What Is Love? Getting Beyond Likes to Ensure True Customer Relationships
12 Monday Oct 2015
When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …
Leaving Drawings in the Drawing Room: How Disney Is Leveraging Its Inventory of Animated Films for Live-Action Success
27 Monday Apr 2015
While its partner company Pixar continues to break new ground in animated movies, Walt Disney Pictures is taking a different …
Will Tomorrow’s Toy Line Feature an Elsa or a Jar Jar Binks? The Challenge of Movie-Related Toy Merchandising
18 Wednesday Mar 2015
Toy companies look to movie studios for inspiration. Through intricate licensing deals, they receive permission to re-create characters, vehicles, props, …
Making Books Truly Interactive: How Simon & Schuster Is Leveraging the Popularity of Authors to Create a New Consumer Market
25 Wednesday Feb 2015
When a lifestyle guru or health advocate publishes new proscriptions and suggestions, fans often flock to the books, in search …
A Renewed Focus on Service by McDonald’s: From Billions Served to Billions Heard
17 Tuesday Feb 2015
Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …
How Gambling on a Podcast Paid Off for the Very First “Serial” Advertiser
16 Friday Jan 2015
The popularity of the “Serial” podcast, which recounts a journalist’s investigation of a murder case from 1999, caught many members …
A New Marketing Approach, Together with New Marketing Lingo, by P&G
08 Thursday Jan 2015
Even some of the best known brands in the consumer goods market achieve relatively low penetration. For example, Swiffer products …
Blurring the Lines: How Characters—Both Fictional and Real—Drive Jeep Cherokees
11 Saturday Jan 2014
Tags
Baron Davis, E!, How I Rock It, Integrated Marketing Communication, Jeep Cherokee, Kyle Richards, Modern Family, Sarah Hyland, Terrence Jenkins
The distinction between scripted shows and reality offerings on television continues to grow increasingly porous. Actors famous for playing characters …
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