07 Thursday Jan 2016
Posted in Chapter 16: Supply Chain Management
For many consumers who would never support illegal counterfeiting or unethical black markets, finding a great deal on a high-end …
12 Tuesday May 2015
Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …
01 Friday May 2015
The pricing plan for the Apple Watch, released prior to the actual product launch, indicates that the company is taking …
13 Thursday Sep 2012
Tags
The vision of Indian streets filled with bicycles, carts, and beat-up trucks is not quite history yet. But India’s growing …
06 Tuesday Mar 2012
Tags
Many luxury good makers are experiencing sales surges. For example, LVMH enjoyed a 20 percent sales increase in the last …
10 Monday Oct 2011
Tags
discounting, exclusive merchandie, good better best, limited distribution, luxury, saks, saks fifth ave
The CEO of Saks Fifth Avenue, Steve Sadove, has a clear view of the state of the luxury consumer, one …
09 Sunday Oct 2011
Tags
department store, digital strategy, ipad, luxury, Macy's, mobile commerce, saks fifth ave, social media, tablet
Department stores, long seen as retail dinosaurs, scored a big win in innovation according to Luxury Lab, a think tank …
08 Saturday Oct 2011
Tags
commodities, diapers, Gini index, income, luxury, middle class, p&g, Tide
Companies are finding out that they can target low-income consumers or they can target high-end consumers, but aiming at the …
24 Wednesday Nov 2010
Posted in Chapter 02: Developing Marketing Strategies, Chapter 08: Global Marketing, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 14: Pricing Concepts for Establishing Value, Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing
Tags
To catch the latest opening of a LVMH store, most consumers will need to update their passports. The luxury goods …
26 Friday Feb 2010
Why do people choose to get a haircut from a fancy, branded salon rather than from Supercuts, or from their …
Grewal Levy Marketing News 