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What happens when you mix a social media upstart with a well-known traditional media player and then add in some …
Truffle Pig: A New Kind of Collaboration
23 Wednesday Sep 2015
Tag Archives: Marketing Strategy
As Virtual Reality Becomes Reality, How Should Marketers Plan Their Uses?
21 Monday Sep 2015
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The promises of virtual reality devices are vast and varied. Gaming! Entertainment! E-commerce! Thus, for companies in virtually every industry, …
Why Does IKEA Hate Air? For a Very Good and Fiscally Responsible Reason, Actually
03 Thursday Sep 2015
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The Swedish furniture retailer IKEA is already quite successful. But it also is determined to meet ambitious growth goals that …
A Renewed Focus on Service by McDonald’s: From Billions Served to Billions Heard
17 Tuesday Feb 2015
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Lots of companies say that they listen to their customers. To prove its claim, McDonald’s initiated an integrated marketing campaign …
Tough Product Line Choices in Procter & Gamble’s Latest Divestment Moves
03 Friday Oct 2014
New Insights into Millennials
19 Thursday Jun 2014
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Just when retailers had figured out how to appeal to the huge target market of Baby Boomers, along came their …
Developing a Marketing Plan on the Basis of Religious Beliefs: How Hobby Lobby Defines Marketing Strategies
02 Sunday Mar 2014
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The marketing plan for the craft specialty store Hobby Lobby contains all the traditional elements of a marketing plan, as …
America’s Team, and Also America’s Most Valuable Team
21 Saturday Sep 2013
Thirty-two teams play in the NFL, each putting players on the field every Sunday during the season in an attempt …
A Listing of the Best Uses of QR Codes
22 Friday Feb 2013
Tags
Cleveland Museum of Art, Columbia Sportswear, Facebook, Frankfurt, Germany, marketing, Marketing Strategy, QR Codes, Retailing, RightNow, smartphone, Verizion
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Those funny little squares—QR codes—that just a few years ago were unknown now appear ubiquitous. But as their use has …
The Blurry Line Between Advertiser and Content Provider: A Lexus-Sponsored Food Channel Show
22 Tuesday Jan 2013
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In the early days of radio and television, corporate sponsors of entire shows were a common sight. Even the man …
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