Deep Brew is not the latest coffee blend from Starbucks, though you might be forgiven for thinking so. Instead, it …
With AI, Starbucks Is Making More Human Connections with Its Most Important Stakeholders
26 Wednesday Feb 2020
Tag Archives: Mobile Marketing
The Thrill of Opening a New Toy, as Represented, and Marketed, on YouTube
25 Thursday Feb 2016
Opening toys is fun, pure and simple. Even the most jaded consumer gets a little thrill from the first time …
Does More Information Always Mean Better Marketing? The Social Media Challenge for Marketers
23 Friday Oct 2015
Put simply, social media can be great for advertisers. Sites gather vast data that advertisers have never had access to …
What Comes Around: Just as Digital Has Pushed Out Traditional, Mobile Is Pushing Out Digital Advertising
25 Friday Sep 2015
The signs of the growth of mobile advertising, at the expense of digital forms, have long been evident. But the …
Truffle Pig: A New Kind of Collaboration
23 Wednesday Sep 2015
What happens when you mix a social media upstart with a well-known traditional media player and then add in some …
The Most Powerful and Appealing Target Market Might Be … Your Mom?
17 Thursday Sep 2015
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There are a lot of moms out there. And in a breathtakingly clever way, Disney has figured out a way …
Pin It or Buy It: The Addition of Buy Buttons to Social Media Sites
07 Monday Sep 2015
After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …
What Happens When Everybody Comes Except the Advertisers? The Challenges Facing Yelp
24 Wednesday Jun 2015
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By some accounts, Yelp is an incredibly successful company. It has spanned the online and mobile channels effectively, and it …
The Biggest New Startup in the World Wants to Be Your Friend: The Growth of Xiaomi
22 Friday May 2015
You may not have heard of Xiaomi yet, but that is likely to change soon. Already the fifth-largest smartphone maker …
Timing Is Everything in the Race for First: Facebook’s Challenge to YouTube’s Status as an Advertising Platform
18 Monday May 2015
Do you think it was just a coincidence that Facebook announced its latest advertising tactic—serving as a platform to link …
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