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Tag Archives: Mobile Marketing

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When Old School Methods Shine on New Tech: What Sets Kohl’s Successful Mobile App Apart

14 Thursday May 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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kohls, mobile app, Mobile Marketing, Multichannel Marketing, Retailing

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Cutting-edge technology companies and hipsters might not give a lot of credit to retailers as innovators. But when an international …

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Five Lessons for Marketers: What We Can Learn from the Latest Mobile World Congress

29 Wednesday Apr 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 05: Analyzing the Marketing Environment

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Marketing Environment, Mobile Marketing, Mobile World Congress

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Whereas in the past, the Mobile World Congress tradeshow was almost completely dominated by technologically advanced and exciting gadgets, the …

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How Young Consumers’ Multiscreen Usage Habits Affect Advertising Effectiveness

13 Monday Apr 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, Millennials, Mobile Marketing, multitasking

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When young consumers are watching television, they’re doing a lot more at the same time. In particular, their eyes are …

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Please Sir, May I Buy Some More? The Increasing Use of Ratings of Customers, Not Just Ratings by Customers

16 Monday Mar 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior

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Airbnb, consumer behavior, Mobile Marketing, online reviews, Uber

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In a service economy, the idea that the customer is always right seemingly should be even more prevalent. Instead, the …

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Educational Technology in the Classroom: The Nexus of Innovations, Venture Capitalists, and Students

27 Friday Feb 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products

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Developing New Products, Education, Mobile Marketing, Pluralsight

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Although the education arena has been relatively slower than many industries to adopt advanced technology, new concepts are making inroads, …

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The Shift from Shared Content to Dedicated Services: What Does It Mean for Consumers?

02 Monday Feb 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 06: Consumer Behavior

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consumer behavior, mobile apps, Mobile Marketing, websites

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The Internet is an innovation unlike virtually any other advance in human history. It was designed specifically to share information, …

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How Mobile Phones and Payments Have Created a Viable New Market at the Bottom of the Pyramid

30 Friday Jan 2015

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing, Chapter 13: Services: The Intangible Product

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Africa, global marketing, Mobile Marketing, Mobile payment, services

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We might imagine that the greatest spread of mobile technology is among middle-class and wealthy consumers who demand the most …

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The High Tech Talent Shortage

28 Wednesday Jan 2015

Posted by Grewal Levy Marketing in Chapter 01: Overview of Marketing, Chapter 03: Social and Mobile Marketing, Chapter 08: Global Marketing

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Brazil, global, marketing, Mobile Marketing

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Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …

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Sharing Apps for Sharing Rides: An Innovative Move by United Leads to Another Debate about Uber

25 Tuesday Nov 2014

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 07: Business-to-Business Marketing

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B2B Marketing, Mobile Marketing, Uber, United Airlines

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Passengers flying the friendly skies often need to arrange transportation on the ground when they get to their destination. In …

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Sephora’s Effective Paradox: Maintain Mobile Dominance by Relying on In-Store Prompts

10 Thursday Oct 2013

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications

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Mobile Marketing, sephora, social media

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Some consumers rely on websites to reach their favorite retailers. Others like to head to the stores themselves to check …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (72)
  • Chapter 02: Developing Marketing Strategies (127)
  • Chapter 03: Social and Mobile Marketing (141)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (133)
  • Chapter 05: Analyzing the Marketing Environment (204)
  • Chapter 06: Consumer Behavior (163)
  • Chapter 07: Business-to-Business Marketing (78)
  • Chapter 08: Global Marketing (107)
  • Chapter 09: Segmentation, Targeting and Positioning (135)
  • Chapter 10: Marketing Research (93)
  • Chapter 11: Product Branding and Packaging Decisions (193)
  • Chapter 12: Developing New Products (167)
  • Chapter 13: Services: The Intangible Product (136)
  • Chapter 14: Pricing Concepts for Establishing Value (89)
  • Chapter 15: Strategic Pricing Concepts (80)
  • Chapter 16: Supply Chain Management (97)
  • Chapter 17: Retailing and Multichannel Marketing (192)
  • Chapter 18: Integrated Marketing Communications (158)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (176)
  • Chapter 20: Personal Selling and Sales Management (53)
  • Uncategorized (2)

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