Cutting-edge technology companies and hipsters might not give a lot of credit to retailers as innovators. But when an international …
When Old School Methods Shine on New Tech: What Sets Kohl’s Successful Mobile App Apart
14 Thursday May 2015
Tag Archives: Mobile Marketing
Five Lessons for Marketers: What We Can Learn from the Latest Mobile World Congress
29 Wednesday Apr 2015
Whereas in the past, the Mobile World Congress tradeshow was almost completely dominated by technologically advanced and exciting gadgets, the …
How Young Consumers’ Multiscreen Usage Habits Affect Advertising Effectiveness
13 Monday Apr 2015
When young consumers are watching television, they’re doing a lot more at the same time. In particular, their eyes are …
Please Sir, May I Buy Some More? The Increasing Use of Ratings of Customers, Not Just Ratings by Customers
16 Monday Mar 2015
In a service economy, the idea that the customer is always right seemingly should be even more prevalent. Instead, the …
Educational Technology in the Classroom: The Nexus of Innovations, Venture Capitalists, and Students
27 Friday Feb 2015
Although the education arena has been relatively slower than many industries to adopt advanced technology, new concepts are making inroads, …
The Shift from Shared Content to Dedicated Services: What Does It Mean for Consumers?
02 Monday Feb 2015
The Internet is an innovation unlike virtually any other advance in human history. It was designed specifically to share information, …
How Mobile Phones and Payments Have Created a Viable New Market at the Bottom of the Pyramid
30 Friday Jan 2015
We might imagine that the greatest spread of mobile technology is among middle-class and wealthy consumers who demand the most …
The High Tech Talent Shortage
28 Wednesday Jan 2015
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Brazil is one of the largest Internet markets in the world. It ranks third in terms of the amount of …
Sharing Apps for Sharing Rides: An Innovative Move by United Leads to Another Debate about Uber
25 Tuesday Nov 2014
Passengers flying the friendly skies often need to arrange transportation on the ground when they get to their destination. In …
Sephora’s Effective Paradox: Maintain Mobile Dominance by Relying on In-Store Prompts
10 Thursday Oct 2013
Some consumers rely on websites to reach their favorite retailers. Others like to head to the stores themselves to check …