In March, Nintendo introduced a new device, the Switch, which is a hybrid, handheld console with a distinct operating platform. …
Switching the Target Market for the Switch: Nintendo’s Pursuit of More Mature Audiences
30 Thursday Nov 2017
Tag Archives: Positioning
Rivals Cook Up New Business with Fresh Ad Campaigns
29 Wednesday Mar 2017
The competitive landscape for meal delivery kits is heating up! Both Blue Apron and Hello Fresh are planning new advertising …
Turning the Draft Tables: The Latest Chunky Soup Campaign with the NFL
10 Monday Oct 2016
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Millions of U.S. football fans participate in fantasy leagues, both casual and structured, for fun or for money. They know …
Using Antibiotics Proudly: Sanderson Farms Distinguishes Its Brand by Going Against the Grain
28 Wednesday Sep 2016
Antibiotics for poultry are bad, right? That seems to be the consensus, based on retail packaging that touts the products’ …
Decorating Taco Bell: A Targeted Approach to Remodeling
07 Thursday Jul 2016
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With a measured pace, Taco Bell is testing out new ways to welcome customers to its quick serve locations. In …
Mattel’s New Toys Suggest Where It Is Willing to Go for Kids: Bugs in a Car, Barbies Who Talk
08 Tuesday Mar 2016
Try not to get grossed out, but Mattel’s new Bug Racer toy relies on a live cricket to work. That …
Who Are the “Becomers”? Disney Knows, and It Is Gearing Up to Appeal to this Latest Generational Cohort
03 Thursday Dec 2015
The president of the ABC Family television network summed up a recent epiphany about the Millennial generation, that popular target …
Grown-Up Millennials and their Growing Preferences for Grown-Up Brands
13 Friday Nov 2015
The powerful influence of the Millennial generation on shopping patterns, brand popularity, and retail channels has been covered widely. But …
Redefining Convenience: Walgreens’ Strategy to Make Life Easier for Customers
24 Friday Jul 2015
At Walgreens, convenience is key. But as Walgreens’ chief marketing officer explains, the meaning of convenience is both more expansive …
In the Political Arena, Data Rules, but Data Means Little Without Appropriate Content
22 Thursday Jan 2015
By leveraging the massive amounts of data available about voters, political campaigns have gotten remarkably good at targeting. They can …
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