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Tag Archives: Retailing

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A Dollar + A Dollar: Does a Merger Equal More or Less than It Promises?

27 Monday Oct 2014

Posted by Grewal Levy Marketing in Chapter 15: Strategic Pricing Concepts, Chapter 17: Retailing and Multichannel Marketing

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dollar general, family dollar, Retailing, Strategic Pricing

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When Dollar General offered to merge with Family Dollar, the monetary values involved were a lot higher than what customers …

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JCPenney and Liz Claiborne: Can a Match Made in Retail Heaven Survive When One Partner Stumbles?

25 Thursday Sep 2014

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing, Chapter 19: Advertising, Public Relations and Sales Promotions

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advertising, fashion fix, JC Penny, Liz Claiborne, Public Relations, Retailing

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                                Among the troubling and …

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Bringing Frappucino to the World’s Leading Coffee Market: Starbucks’ Expansion into Colombia

23 Tuesday Sep 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 17: Retailing and Multichannel Marketing

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coffee, Colombia, marketing enivronment, Retailing, Starbucks

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An old saying offers a recommendation for travelers: “You don’t bring sand to the beach.” The idea underlying the cliché …

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The Odd Grocery Upstart: How Trader Joe’s Leveraged Its Entertaining Atmosphere into a Serious Competitive Proposition

22 Sunday Jun 2014

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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Multichannel Marketing, Retailing, Trader Joe's, Whole Foods

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The employees are wearing tropical shirts, the product labels feature puns and silly rhymes, and the manager goes by “Captain.” …

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New Insights into Millennials

19 Thursday Jun 2014

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies, Chapter 09: Segmentation, Targeting and Positioning, Chapter 17: Retailing and Multichannel Marketing

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baby boomers, Marketing Strategy, Millenials, Retailing

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Just when retailers had figured out how to appeal to the huge target market of Baby Boomers, along came their …

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Diagnosis or Not, Consumers Want a Celiac’s Diet

24 Monday Mar 2014

Posted by Grewal Levy Marketing in Chapter 06: Consumer Behavior, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing

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Celiac's, Consumer Trends, Diet, Retailing, Wegman's

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The number of people who have actually been diagnosed with celiac disease—which means their bodies cannot process the gluten contained …

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A Supermarket with a Remarkable Understanding of Consumer Behavior: H-E-B

19 Wednesday Mar 2014

Posted by Grewal Levy Marketing in Chapter 14: Pricing Concepts for Establishing Value, Chapter 17: Retailing and Multichannel Marketing

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Big Data, consumer behavior, H-E-B, Retailing, Trader Joe's, Whole Foods

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When it comes to consumer behavior, the research is clear: If they want to succeed, companies selling to consumers need …

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Can an Iconic Brand Recover Its Image in the Dynamic Technology Retail Market?

11 Tuesday Mar 2014

Posted by Grewal Levy Marketing in Chapter 11: Product Branding and Packaging Decisions, Chapter 19: Advertising, Public Relations and Sales Promotions

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3D Printing, Ad Meter, Alf, Dee Snyder, Hulk Hogan, marketing, Radio Shack, Retailing, super bowl, USA Today

When a retailer that sells technology suffers from an outdated image, it knows it is in trouble. RadioShack might once …

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No More Smokes at CVS: Ensuring that the Drug Store Is Also a Health Care Provider

07 Friday Mar 2014

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics, Chapter 05: Analyzing the Marketing Environment, Chapter 07: Business-to-Business Marketing

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Cigarettes, CVS, Marketing Ethics, Minute Clinic, Retailing, RiteAid, Walgreens

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Quite soon, nicotine addicts will no longer be able to pop in to their local CVS outlet to purchase a …

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OMG, My Mom Shops There! The Growing Problem for Retailers Targeting Teen Shoppers

05 Wednesday Mar 2014

Posted by Grewal Levy Marketing in Chapter 05: Analyzing the Marketing Environment, Chapter 06: Consumer Behavior, Chapter 17: Retailing and Multichannel Marketing

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abercrombie, Aeropostale, American Eagle, Consumer Trends, Forever 21, h&m, moms, Retailing, Teens, Topshop, Zumiez

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Seemingly all of a sudden, Abercrombie is a ghost town, and Aeropostale is filled mainly with space. The youthful shoppers …

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Blog Stats

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (174)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (203)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (203)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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