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Marketing for public schools once might have involved printing flyers for the school play or sending messages to parents to …
First-Grade Marketing: How Public Schools Are Trying to Reach Their “Customers”
22 Tuesday Nov 2016
Tag Archives: services
A Joint Venture that Ventures into an Autonomous Future: Uber and Volvo Work Together to Eliminate the Need for Drivers
12 Wednesday Oct 2016
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A $300 million joint venture between the driving service Uber and the car manufacturer Volvo plans to make rides a …
Can an Airline Be Both Inexpensive and On Time? Spirit Aims to Find Out
22 Monday Aug 2016
If you fly Spirit Airlines, your fare will be pretty cheap. But your final cost is likely to be much …
When Getting It Right Isn’t Quite as Fun as Getting It Wrong: The Starbucks Ordering App and the Names on Cups
05 Tuesday Jul 2016
When Starbucks introduced its mobile ordering app, there was lots of commentary about what it meant for consumers. They could …
Kola House Restaurant: Ensuring a Service Experience that Includes Pepsi
30 Wednesday Mar 2016
The terms and names that marketers use to describe their offerings are often critically important. Consumers might refer to carbonated …
A Service for Fliers, a Moneymaker for Airlines: WiFi-Enabled Shopping in the Air
28 Monday Mar 2016
There is a new retail channel taking off—literally. The “onboard, online retail business” refers to the options that more and …
Take a Yoga Class, Watch a Yoga Demonstration, Then Buy New Yoga Pants: How Lululemon Seeks to Become a One-Stop Shop for Yogis
01 Monday Feb 2016
There are some new, service-oriented offerings available in the newly open, flagship, Manhattan-area Lululemon store. Approximately one-third of the store …
Product, Delivery, and Service, All in One Place: The Future of Home Services Markets
16 Thursday Jul 2015
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Approximately 85 million customers buy items from Amazon that require some sort of installation or construction, from large screen televisions …
Engaging Viewers as Well as Listeners: Spotify’s Plans to Diversify its Offerings
13 Monday Jul 2015
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Some recent reports reveal that Spotify has some new tricks up its sleeve. The music streaming service has met with …
Adding More Letters Along with More Services: HBO, HBO Go, and Now, HBO Now
23 Thursday Apr 2015
The arrival of HBO Now in the U.S. market marks the first time that the premium content provider will be …
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