16 Tuesday Jul 2024
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Faced with vastly increasing numbers of streaming services, together with the ubiquitous presence of social media, conventional entertainment studios are …
25 Tuesday Jun 2024
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In football (soccer) stadiums across the United States, England, and Australia, female sports fans take up as little as one-quarter …
28 Thursday Jul 2022
Posted in Chapter 10: Marketing Research
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Call it Dr. App. Artificial intelligence (AI) is getting new uses in, and on, the field, literally, such as predicting, …
12 Monday Nov 2018
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In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …
02 Wednesday Nov 2011
13 Monday Sep 2010
Posted in Chapter 05: Analyzing the Marketing Environment, Chapter 09: Segmentation, Targeting and Positioning, Chapter 11: Product Branding and Packaging Decisions, Chapter 17: Retailing and Multichannel Marketing, Chapter 18: Integrated Marketing Communications, Chapter 19: Advertising, Public Relations and Sales Promotions
Over the past ten years, women’s athletic apparel retailer Lululemon has grown from a single store in Vancouver to 120 …
19 Saturday Jun 2010
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Do you remember Umbro? Umbro was a very popular brand on soccer fields in the twentieth century, but it seems …
Grewal Levy Marketing News 