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Tag Archives: technology

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Does that Cooler Door Know Me? High-Tech In-Store Communications

21 Thursday Mar 2019

Posted by Grewal Levy Marketing in Chapter 17: Retailing and Multichannel Marketing

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advertising, advertising campaign, Grocery Stores, technology

A recent high-tech option aims to replace traditional glass cooler doors in Walgreens convenience stores with smart, interactive digital screens. …

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Moving Beyond Skin Color to Comprehensive Skin Care in the Cosmetics Industry

14 Thursday Mar 2019

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning, Chapter 12: Developing New Products

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cosmetics, Ethnicity, technology, variety

In a multicultural world, people with widely varying skin tones require products specific to their needs, such as foundation or …

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Snooping on Babysitters, Before Even Hiring Them: The Predictim Service Promise

22 Friday Feb 2019

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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Child Care, safety, technology

For many working parents, the most important and most difficult purchase choice they face is finding a provider to care …

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Selling through WhatsApp: How a Digital Tool Is Altering Sales Practices in India

23 Wednesday Jan 2019

Posted by Grewal Levy Marketing in Chapter 08: Global Marketing, Chapter 20: Personal Selling and Sales Management

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Farming, india, social networking, technology, WhatsApp

For people living, working, and farming in rural India, the spread of modern technology has revolutionized their daily practices. In …

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Making Technology Personal: How Wayfair Is Leveraging High-Tech Tools to Connect with Consumers

10 Thursday Jan 2019

Posted by Grewal Levy Marketing in Chapter 02: Developing Marketing Strategies

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personalization, technology, Wayfair

The furniture retailer Wayfair was among the first e-commerce sites in its industry, and its first-mover status continues to inform …

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The Apple Watch Series 4: What Makes It Different from Previous Versions?

11 Tuesday Dec 2018

Posted by Grewal Levy Marketing in Chapter 13: Services: The Intangible Product

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apple, apple tech, Apple Watch, health, safety, technology

When Apple introduces new versions of its innovative, popular products, it often highlights design improvements. And though the latest Apple …

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Taking the Temperature of Consumers and the Consumer Market: Clorox and Smart Thermometers

27 Tuesday Nov 2018

Posted by Grewal Levy Marketing in Chapter 09: Segmentation, Targeting and Positioning

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clorox, healthy, Kinsa, technology, Thermometers

An innovative new thermometer links with an app, allowing consumers to track their temperature data easily over time. Such an …

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The Portal: A New Product Offering from Facebook (with an Assist from Amazon)

23 Friday Nov 2018

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 12: Developing New Products

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Amazon, Facebook, Facebook Portal, technology, video call

The new Portal and Portal Plus from Facebook are video-enabled smart speakers that support easy video chats. Designed to follow …

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To What Extent Is YouTube Responsible for Protecting Children from Targeting?

18 Sunday Nov 2018

Posted by Grewal Levy Marketing in Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics

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data, data analytics, Google +, Kids, technology, Youtube

The official terms of service that govern consumers’ uses of YouTube state that all users must be at least 13 …

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High-Tech Slurpees: The Technology Innovations Soon to Arrive in 7-11 Stores

12 Monday Nov 2018

Posted by Grewal Levy Marketing in Chapter 03: Social and Mobile Marketing, Chapter 17: Retailing and Multichannel Marketing

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7-eleven, apps, AR, Artificial reality, sports, technology

In an effort to stay ahead of the technology curve, 7-11 has added an advanced artificial reality (AR) element to …

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Archived Articles by Chapter

  • Chapter 01: Overview of Marketing (81)
  • Chapter 02: Developing Marketing Strategies (152)
  • Chapter 03: Social and Mobile Marketing (176)
  • Chapter 04: Conscious Marketing, Corporate Social Responsibility, and Ethics (183)
  • Chapter 05: Analyzing the Marketing Environment (243)
  • Chapter 06: Consumer Behavior (204)
  • Chapter 07: Business-to-Business Marketing (91)
  • Chapter 08: Global Marketing (129)
  • Chapter 09: Segmentation, Targeting and Positioning (164)
  • Chapter 10: Marketing Research (109)
  • Chapter 11: Product Branding and Packaging Decisions (224)
  • Chapter 12: Developing New Products (197)
  • Chapter 13: Services: The Intangible Product (158)
  • Chapter 14: Pricing Concepts for Establishing Value (105)
  • Chapter 15: Strategic Pricing Concepts (109)
  • Chapter 16: Supply Chain Management (124)
  • Chapter 17: Retailing and Multichannel Marketing (222)
  • Chapter 18: Integrated Marketing Communications (172)
  • Chapter 19: Advertising, Public Relations and Sales Promotions (204)
  • Chapter 20: Personal Selling and Sales Management (65)
  • Marketing Tidbits (49)
  • Uncategorized (17)

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